Salesforce ROI Analytics

Measure the impact of HTML pages created through the CMP on leads and their conversion on your website.

Integrate Salesforce and your CRM automation tool with Optimizely Content Management Platform to effortlessly measure the impact of HTML pages created through the CMP on leads and their conversion on your website.

The Salesforce ROI Analytics integration provides native, embedded ROI analytics allowing teams to measure the impact of HTML pages created through the CMP on new and existing leads who convert on the customer's website. The integration uses leads from your CRM automation tool and Salesforce Opportunities data to calculate performance metrics.

Must be paired with either Eloqua, Marketo, or Pardot.
Calculates Pipeline Generated, Pipeline Influenced, and Revenue Influenced
Displays metrics in the Optimizely CMP Analytics module
View daily, weekly, or monthly totals
View ROI metrics for a specific piece of content

Salesforce provides customer relationship management service and also sells a complementary suite of enterprise applications focused on customer service, marketing automation, analytics, and application development. Our integration with Salesforce Service Cloud helps organizations deliver digital-first customer service.

Optimizely lets you feature flag, experiment, and personalize on your website, mobile apps, and servers. Integrate Salesforce to connect the dots between test variations and down-funnel customer impact. Create audiences to target in Optimizely based on Salesforce customer records.

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Salesforce ROI Analytics

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