Optimizely Expands Partnership with Google Cloud to Develop Proprietary Capabilities Across Product Portfolio with Generative AI

Optimizely to leverage Google’s LLMs and Vertex AI to help customers make better data-driven decisions and scale their digital experiences

NEW YORK, August 29, 2023 - Optimizely, the leading digital experience platform (DXP) provider, today announced a new integration with Google Cloud’s large language models (LLMs) via Vertex AI to build and launch new generative AI features. With this integration, Optimizely’s customers and product engineering teams gain direct access to Google Cloud’s cutting-edge foundational models which dramatically increases the pace of innovation in a rapidly emergent field. 

The use of Google’s PaLM 2 models from Vertex AI into Optimizely’s internal model garden will support rapid prototyping and development of generative AI features spanning across the entire portfolio of Optimizely’s content, commerce, and experimentation products. Coupled with Feature Experimentation, Optimizely engineers can strike the perfect balance between cost, quality, and response time across Google Cloud’s growing family of models, which are rooted in a 20-year legacy and commitment to responsibility, security and compliance. As such, Optimizely customers can expect upcoming features powered by Google Vertex AI to be far more fine-tuned for the intended use cases. 

“As AI is adopted at an unprecedented clip, Google’s LLMs and Vertex AI ensure that we can innovate and implement the functionalities that our customers need to scale and deliver the best digital experiences,” said Aniel Sud, CTO at Optimizely. “With these models, we can quickly and consistently add new AI features that will greatly enhance our product suite. We are excited to highlight some of these new features at Opticon in October and we look forward to continually strengthening our partnership with Google.” 

Optimizely is exploring high-value use cases to bring generative AI to marketing and digital teams so they can transform their customers’ digital experiences. These use cases include: 

  • Knowledge bot trained specifically on Optimizely’s technical documentation so its customers can utilize a chat interface to get instant answers to questions during implementation and use 
  • Variation generator for brainstorming, allowing Optimizely customers to utilize AI to generate new ideas when designing a test 

This innovative partnership builds upon the success of leveraging Google Cloud for Optimizely Web Experimentation and Feature Experimentation as well as the availability of both products on Google Cloud Marketplace 

“Users of Optimizely’s digital experience platform will benefit from new capabilities, powered by Google Cloud’s Vertex AI,” said Rodrigo Rocha, Head of Global AI & ISV App Partnerships at Google Cloud. “By building with Vertex AI and expanding access to Google Cloud’s powerful models, Optimizely will enable its customers to build new online experiences and products that add real value with generative AI.” 

In 2022, Optimizely achieved over $1B in incremental revenue for its customers. This partnership with Google Cloud and innovation with Vertex AI will continue to allow businesses to make data-driven decisions and scale their digital experiences. 

For more information on Optimizely and Google Cloud’s partnership, please visit: 

For more information on Optimizley’s Experimentation platform; visit: 

About Optimizely

At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution. We help companies around the world orchestrate their entire content lifecycle, monetize every digital experience and experiment across all customer touchpoints – all through Optimizely One, the leading digital experience platform that powers every phase of the marketing lifecycle through a single, AI-accelerated workflow.

Optimizely has nearly 1500 employees across our 21 global offices and has 700+ partners. We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue and grow their brands. At Optimizely, we live each day with a simple philosophy: large enough to serve, small enough to care. Learn more at 

All third-party trademarks cited are the property of their respective owners, and are used only for reference purposes.