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Optimizely and Google Expand Strategic Partnership to Collaborate on Google Analytics 4

Google selected Optimizely as a web experimentation partner to support customers’ migration as Google Optimize sunsets

NEW YORK, February 13, 2023 – Optimizely, the leading digital experience platform (DXP) provider, today announces it is collaborating with Google on an integration with Optimizely Web Experimentation and Google Analytics 4 (GA4). This announcement follows Google’s decision to sunset Google Optimize, its former web analytics and testing tool.

To access real-time statistics, generate personalized customer experiences, and integrate seamlessly with other tools in their tech stack, digital marketers typically sacrifice speed or user experience. Optimizely’s experimentation tool offers all of these capabilities without compromise.

“We couldn’t be happier to be selected by Google to collaborate on integrations for GA4, bringing our partnership with Google to new heights,” said Alex Atzberger, CEO of Optimizely. “We take pride in helping the world’s leading brands source meaningful data and stay one step ahead of their customers’ needs. We look forward to welcoming Google Optimize customers into the fold, making their transition smooth, and supporting them to drive positive business outcomes.” 

This first-of-its-kind collaboration will revolutionize how digital marketing practitioners leverage actionable insights to seamlessly deliver more personalized brand interactions and the best possible customer experiences. Google and Optimizely’s collaboration will enrich both organizations’ capabilities and empower marketers worldwide to execute world-class experimentation programs at scale.

Optimizely’s powerful web experimentation platform has long delivered tangible benefits for users — in 2022, the DXP provider achieved $1B in incremental revenue for its customers. This comes nearly a year after Optimizely moved its leading experimentation solutions to Google Cloud, as another extension of their partnership and continued commitment to innovation. Google Optimize customers can now scale their experimentation practices with the accuracy and enterprise-grade tools of Optimizely, the category creator for experimentation.

For more information about how to transition from Google Optimize, visit https://www.optimizely.com/google/optimize/ 

About Optimizely

At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One™, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution. We help companies around the world orchestrate their entire content lifecycle, monetize every digital experience and experiment across all customer touchpoints – all through Optimizely One™, the leading digital experience platform that powers every phase of the marketing lifecycle through a single, AI-accelerated workflow. 

Optimizely has nearly 1500 employees across our 21 global offices and has 700+ partners. We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue and grow their brands. At Optimizely, we live each day with a simple philosophy: large enough to serve, small enough to care. Learn more at optimizely.com

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Media Contacts:

Rachel Teitt Gill
Vice President, Global Communications & Creative
+1 740-815-1588
Rachel.teittgill@optimizely.com

Victoria Johnson
Sr. Manager, Global Communications
Victoria.Johnson@optimizely.com