Best Practices of Building an Experimentation Team

Seattle | January 21st

Why are some organizations able to innovate more quickly to deliver those experiences that will unlock business value? What sets them apart from the rest of the field isn’t some kind of magic formula; instead, they have invested in making experimentation a core practice across their business.

With the right combination of people, processes, and technology, you can build an experimentation program and bring these best practices to your organization as well.

Join us to network with industry leaders in experimentation and learn how to:

  • Generate great, data-driven hypotheses
  • Build an experimentation roadmap
  • Evangelize experimentation and share learnings
  • Set program goals and measure your progress
  • Share the ROI of your program and impact of experimentation

Event Details:

Date: Tuesday, January 21st

Time: 5:00 pm - 8:00 pm

Location: Zillow Corporate Office

Address: 1301 Second Ave, Floor 31, Seattle WA 98101

Tuesday, January 21 at 5:00 pm

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Speakers and Panelists

Becca leads large, cross-functional programs at Optimizely, including managing Optimizely's Optimization Program within the Product and Marketing organizations. She enjoys exploring, fashion, cute dogs and laughing loudly.

Becca Bruggman

Staff Technical Program ManagerOptimizely


Jason Tabert

Senior Marketing Specialist, Conversion Rate OptimizationZillow

Andy Ramirez

Director of Digital StrategySmartsheet

Marlo Struve

Head of GrowthGlowforge