[Event] How experimentation fits into your product roadmap

Learn more about how to combine experimentation with your agile development process and continuous delivery

Hear real-live examples about product experimentation

In this workshop we will:

  • explore how to reap the rewards of creativity and problem solving through product experimentation
  • accelerate your agile processes
  • and look at how experimentation platforms complement lean software delivery practices

Put simply, experimentation helps development teams determine if they’re building the right product. By exposing new versions of software to a portion of customers while the remainder continue with the original experience, teams can quickly assess if their new updates are improvements or regressions. Experimentation, in essence, becomes the feedback loop through which teams determine if their products are impacting customers in a positive way.  An important component are experimentation platforms because they enable developments teams to test ideas directly with customers, experiment with functional parameters, and release new service components in a safe and controlled manner.


14:00 - 14:30: Welcome and registration
14:30 - 15:00: Why experiment-driven product development matters
Jon Noronha, Senior Director of Product, Optimizely
15:00 - 15:30: Customer use case - IS24 Mobile: Driving Personalization and Search Engagement - Scout24
15:30 - 16:00: Coffee break and networking
16:00 - 16:30: Customer use case - details to follow
16:30 - 17:30: Panel - Driving product and business improvements by and experimenting across our entire engineering, product, and marketing lifecycles with Senior Director, Growth and Experimentation and Global Product Management at Delivery Hero; Sophia Strohmeier, Senior Business Analyst at mobile.de; Erik Schünemann, Senior Product Manager at SumUp.
17:30 - 18:00: Networking & Happy Hour

Event Details

Date: Tuesday 21st May 2019
Time: 8:45 AM - 12:15 PM
Location: Optimizely
Address: 10 Bloomsbury Way, London, WC1A 2SL

Events Speakers

Pete Koomen

Co-founder & CTO