Cox Automotive: Testing Across Multiple Brands

Cox Automotive, the world’s leader in automotive remarketing services, and parent company to such brands as Autotrader, Kelley Blue Book, Manheim, and, has more than 40,000 auto dealer clients across five continents.

Cox Auto focuses on continually improving its products to create faster vehicle transactions and enabling consumers to have a seamless online-to-offline experience. Testing has a natural space to play here - as Cox Automotive’s businesses have learned to scale experimentation to optimize the design of its digital experiences.

In this webinar, Frances Reyes, Seth Stuck, and Sabrina Ho will discuss how Cox Automotive is building a culture of experimentation and testing across their digital properties.

You’ll learn:

  • The impetus of testing at Cox Automotive
  • How they leverage and share information across their business units, creating shared goals despite different business priorities
  • How they created a framework for data-driven decisions across the company

Share a few details to watch the video

Wird Bearbeitet...

Bitte beheben Sie die markierten Fehler

Step 1 of 2

Wird Bearbeitet...

Bitte beheben Sie die markierten Fehler

Step 1 of 2

Frances Reyes

Senior Director, AnalyticsCox Automotive

Seth leads R&D, experimentation and analytics for emerging AI and machine learning technologies deployed across more than 20 Cox Automotive brands such as Autotrader, Kelley Blue Book, and Manheim.

Seth Stuck

Director, Analytics R&DCox Automotive


Sabrina Ho

Director, Product & Marketing AnalyticsKelley Blue Book

Alli Bordogna

Strategic Customer Success Manager Optimizely

Share this Webinar