How Clorox Experiments Across Brands to Turn Visitors into Consumers

The secret to creating winning digital consumer experiences

Join Miles Liedtke, brand engagement manager at Clorox, on April 21, 2020, at 10 AM PT / 1 PM ET to learn how Clorox creates winning digital consumer experiences for their omnichannel brand Renew Life.

As more brands focus on digital marketing and Direct-to-Consumer strategies, experimentation can help them efficiently increase consumer engagement. At Clorox, a data-driven experimentation strategy helps them leverage insights across multiple brands.

Attend this webinar to learn:

  • How Clorox gathers insights from omnichannel experimentation to turn visitors into consumers
  • Clorox’s experimentation strategy including how an experiment to remove price friction helped their conversion rate optimization
  • The process behind creating “Ways of Working” for experimentation programs across Clorox’s Direct-to-Consumer (DTC) brands
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Miles Liedtke

Brand Engagement ManagerClorox

Steven Schuler

Director, Product MarketingOptimizely

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