Building a Culture of Experimentation at HP

Ask the Expert Webinar - Exclusively for HP APAC

Today’s leading digital businesses, such as Amazon, Google and Facebook, cite experimentation as the key to constantly improving their digital experiences. Yet many companies are still in the early stages of adopting a test and learn mindset when it comes to innovating on their own experiences.

In this webinar on Wednesday, February 20th at 10:30AM SGT, Mat Higgs, E-Commerce Experimentation Program Manager at HP, and David Carlile, Customer Success Manager at Optimizely, will share the top habits and tactics to run effective experimentation and what is coming up next for HP's APAC business.

What we'll cover on the webinar:

  • Optimizely overview
  • Top experiment strategies and how to use data to make decisions
  • HP experimentation milestones, experiments, and processes
  • The Optimizely benchmark study
  • Q&A

Presenter Bios:

David Carlile, Customer Success Manager at Optimizely: Helping companies harness the power of data to make effective business decisions has been the focus of David’s career. Moving from 4 years of consulting to being a Strategic Customer Success Manager at Optimizely, David now works with some of the world’s largest global brands to drive insights, engagement, and conversion rate optimization through experimentation

Mat Higgs, E-Commerce Experimentation Program Manager, HP Inc: Mat is a dedicated professional with over 10 years’ experience in the field of E-commerce, at the core of his success has been his ability to build on and improve the online experience for end users. Mat's global experience cuts across multiple countries having lived and worked in the United Kingdom, Australia and Singapore. Mat now leads and drives the APJ Experimentation Program for HP, focusing on building a pan wide HP experimentation culture backed by data driven decision making.

Building a Culture of Experimentation at HP
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Webinar Presenters

David Carlile

Customer Success Manager, Optimizely

Mat Higgs

E-Commerce Experimentation Program Manager, HP