Launching Successful Products with an Experimentation Mindset

Adopt a culture of experimentation to stay focused on delivering customer value

Is experimentation embedded in your product release strategy? Each feature launch should be treated as an opportunity to test your assumptions and mitigate the inherent risk that comes with bringing new products to market.

Tune in for a discussion with Dan Olsen, author of The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback and Jon Noronha, Senior Director of Product Management at Optimizely.

You’ll learn how to:

  • Leverage the best types of data at the right times
  • Take a hypothesis-driven approach to launching new products
  • Determine if you’ve achieved product market fit
  • Get your entire organization aligned on driving customer value

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Webinar Speakers

Dan Olsen

Author of The Lean Product Playbook

As Senior Director of Product Management at Optimizely, Jon Noronha is responsible for leading a team of Product Managers to discover new ways for companies to experiment more across websites, apps and every level of the stack. Prior to joining Optimizely, Jon coordinated engineering teams across Seattle and Beijing to rethink visual search at Microsoft. As part of Bing’s Image Search team at Microsoft, Jon worked at the intersection of machine learning, distributed systems, and image processing and learned the power of usability studies, quantitative analysis, and constant A/B testing. Jon has a bachelor’s degree in Computer Science from Harvard University.

Jon Noronha

Senior Director, Product ManagementOptimizely

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