The Secret Weapon Used by the Wall Street Journal, New York Times and BBC
Learn how the world's leading media brands are fueling digital growth through experimentation
In Order to Succeed in the Digital Era, You Need Digital Experimentation
How the WSJ Grew Subscribers by 64%
A recent article by Forbes revealed that over a third of newspapers and print media companies have suffered layoffs since 2017.
People still want content, but the way in which readers consume content has changed. Instead of newspapers, magazines, and TV, consumers are increasingly reading on tablets, computers, and mobile devices.
Companies that are succeeding in this digital era, such as the Wall Street Journal are doing so by growing their digital subscriber base. In this video, Peter Gray, the Director of Product Optimization at the WSJ stresses the importance of experimentation in growing their digital revenue.