It’s never been more important to have a mobile app optimization strategy

ROI for most mobile app developers means the point at which user acquisition cost is less than lifetime value. Most app makers will tell you this is no small feat, as 90% of mobile apps are deleted after only one use.

What’s your mobile optimization strategy? What is your plan for delivering the great experiences that maximize lifetime value?

In this guide, you’ll learn how the top app developers:

• Measure the effectiveness of your current mobile optimization strategy
• Optimize your user acquisition strategy using the same approach employed by experts
• Develop engaging experiences that retain users and extend lifetime value