Workshop: Up Close and Personalized

Learn digital personalization fundamentals in this interactive training session

Event Details

Date: Wednesday 3rd April, 2019
Time: 8:15 AM - 12:15 PM
Location: Optimizely
Address: 10 Bloomsbury Way, London, WC1A 2SL




Agenda

Welcome & refreshments
Introduction from Optimizely
Personalization Workshop followed by Q&A
Coffee break
Personalization now & in the future
Close and networking


Agenda timings TBC

Guest Speaker


Kerry’s experience has always focused on using technology, and rich, multi-faceted data to deliver actionable insights & recommendations that ultimately deliver a great experience for our customers.

During recent years she put that insight into action by defining, building and developing a customer experience, optimisation, and personalisation programme at The Rank Group, the UK's leading multi-channel gaming operator, who own and manage Mecca Bingo & Grosvenor Casinos. As part of that programme, Kerry has also brought in an entirely new enterprise tech stack, introduced behavioural analytics and managed a change in approach to become truly data driven and customer centri

Workshop Presenter

Chris Gibbins, Director of UX & Optimisation, Biglight


Chris is a UX, Experimentation & Personalisation specialist with many years of experience helping a wide variety of organisations continually improve and innovate the customer experience, increase conversion rates and grow revenues. He leads a talented team at Biglight and works with fantastic clients such as Eurostar, The North Face, Timberland and Vans.

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