Learn more about how to combine experimentation with your agile development process and continuous delivery
In this workshop we will:
Put simply, experimentation helps development teams determine if they’re building the right product. By exposing new versions of software to a portion of customers while the remainder continue with the original experience, teams can quickly assess if their new updates are improvements or regressions. Experimentation, in essence, becomes the feedback loop through which teams determine if their products are impacting customers in a positive way. An important component are experimentation platforms because they enable developments teams to test ideas directly with customers, experiment with functional parameters, and release new service components in a safe and controlled manner.
14:00 - 14:30: Welcome and registration
14:30 - 15:00: Why experiment-driven product development mattersJon Noronha, Senior Director of Product, Optimizely
15:00 - 15:30: Getting Feeded. Personalizing the Mobile Real Estate SearchMarkus Meixner, Product Manager for Consumer Experience, and Michael Stein, Business Analyst, Scout24
15:30 - 16:00: Coffee break and networking
16:00 - 17:00: Panel - Driving product and business improvements by and experimenting across our entire engineering, product, and marketing lifecycles with Megan Allison Wade, Senior Director, Global Product Management & Growth, Delivery Hero SE; Sophia Strohmeier, Senior Business Analyst at mobile.de; Erik Schünemann, Senior Product Manager at SumUp.
17:00 - 17.30: Experimenting our way forwardQianheng Chen, Product Analytics, HelloFresh
17:30 - 18:00: Networking & Happy Hour
Date: 29th April 2019
Time: 14:00 - 18:00
Location: Design Offices Unter den Linden
Address: Unter den Linden 28 | 10117 Berlin
Director, Product ManagementOptimizely
Product Manager Consumer ExperienceScout24
Jon Noronha, Senior Director, Product Management, Optimizely
Experimentation is at the core of today’s most successful software products, from Amazon to Google to Facebook to Netflix. These companies use A/B testing and controlled rollouts to de-risk development and measure the impact they’re making with new ideas.
In this session you will learn how to
Reduce the risk of launching new features
Apply experimentation to your development process with Optimizely X Full Stack
Prove the impact of every new feature or user experience change
Markus Meixner, Product Manager for Consumer Experience, and Michael Stein, Business Analyst, Scout24
Next to AI, north stars and friends personalization is yet another buzz word that means many things to many people. To embed it into a practical framework Markus and Michael will outline how personalization is driven at ImmobilienScout24 on mobile, what challenges need to be overcome and to which extent experimentation is integral part of that journey. Together both Scouts combine more than 10 years of work experience in growth-oriented product development, A/B testing and analytics.
In this panel we will explore how to drive product and business improvements by and experimenting across our entire engineering, product, and marketing lifecycles discussing five questions:
How does your product development process work currently? Do you work agile? With Scrum or another framework? How do you approach User Centered Design Process (UCD) with Product Discovery and Product Execution streams with interdisciplinary teams?
Do you constantly validate your product development efforts based on customer feedback? If so what methods do you use?
What are your biggest challenges in your product development process?
Which chances and challenges do you see in implementing quantitative product experimentation into your product development processes?
How would you connect product and marketing experimentation within your organization?
Qianheng will speak about how experimentation has evolved @ HelloFresh over the past couple of years, give an overview of their company-wide experimentation process and present examples of successful experiments.
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