The release roadmap is dead. Long live the release roadmap!

See how ‘test and learn’ revitalises an agile roadmap at this evening event on 7 August 2019

As consumers become more demanding and fussy, adhering to an internally generated release roadmap for your apps is no longer good enough.

Consumers want their desired features now but how do you know the ones really in demand by the majority versus those pushed by the most vocal few?

Are user feedback groups, voting systems and focus groups enough to deliver timely improvements to fickle consumers?

Join us at this test and learn event at Slack headquarters in Melbourne where James Slatyer, Senior Product Manager - Apps and Personalisation at REA will be joined by Optimizely developer evangelist, Asa Schachar, to outline the massive advantages of a data-led, agile-ready approach to new feature releases.

They will discuss their experiences and recommended steps to embrace a test and learn approach to app development and a roadmap that creates happier users and better revenues.

This insight session will be followed by light refreshments and networking.

Places are limited so RSVP to secure your place using this form.

Held at Slack Headquarters

The Maltstore, Level 1 551 Swanston Street Carlton, VIC 3053


Time Session
5.30 - 6pm Arrival & drinks
6pm Presentations plus Q&A - James & Asa
7 - 8pm Light refreshments & networking

RSVP to secure your place here

Slack headquarters, Carlton - 7 August from 5.30pm

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As an innovative, customer focused and data-driven Senior Product, Marketing & Digital Leader, I have a proven track record in thinking laterally to deliver solutions across APAC that personify value to both the customer and the business.

My passion for continuous learning, building strong relationships and 10+ years of management experience has allowed me to gain a deep understanding of how to lead and build cross functional teams that deliver high quality outcomes across a diverse range of cultures.

The current evolution of digital, marketing, data and analytics technology presents a huge opportunity for teams and businesses to challenge the status quo and create amazingly relevant customers experiences.

James Slatyer

Senior Product Manager - Apps and Personalisation REA


Asa is the Lead Developer Advocate for Optimizely. Previously, Asa was the engineering manager for Optimizely's Full Stack product, responsible for leading multiple cross-functional engineering teams in charge of Optimizely’s fastest growing product to enable companies to experiment more across websites, apps and every level of the stack. Prior to joining Optimizely, Asa worked at Microsoft as a software developer where he built the Internet Explorer site recommendation algorithm. He studied Mathematics and Computer Science at Harvard University and is an avid breakdancer.

Asa Schachar

Principal Developer AdvocateOptimizely