Leading organizations use experimentation to de-risk launches and understand customer behavior
While more organizations are adopting experimentation, it's often uneven across and within organizations, and many companies struggle with starting or expanding experimentation. Companies miss important opportunities for experimentation or experiments suffer from implementation and interpretation challenges. How do you get started, and how do you create a culture of experimentation among all competing business priorities?
Hear from a panel of digital product, design, and growth leaders about how they:
- Decide the metrics that matter most
- Understand the value of experimentation to launch new products
- Incorporate different types of data into product development
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