The State of Experimentation Maturity 2018

An original research report from WiderFunnel

The optimization industry has transformed over the past decade. Today, leading companies understand that experimentation is much bigger than A/B split testing on a landing page. But what actually characterizes the organizations that are more successful at this discipline?

With this original research report, WiderFunnel set out to attach data to assumptions by surveying marketers, product managers, and growth strategists at some of North America's leading brands.

Download this report to discover findings on:

  • The elements of a mature experimentation program
  • The ideal approach for experimentation success
  • What is the experimentation status quo among the most mature brands

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The State of Experimentation Maturity 2018
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