Optimisation in Flight at Air New Zealand
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At a glance
- Optimizely's Web Experimentation tracks and measures customer touchpoints, offering insights into channel performance.
- Originally implemented to enhance the eCommerce funnel in 2017, it now supports online self-serve and testing of commercial ideas.
- The platform facilitates feature rollouts, risk mitigation, and positions Air New Zealand for integration into new business streams.
Industry
Retail