All hands on deck for an evolving sales model

A specialty distributor serving the electronic assembly, aerospace and defense, medical, electronics and other industrial markets, Hisco strives for continuous improvement in every aspect of their business. Whether it’s service, warehousing, automated inventory, packaging or shipping solutions, they strive for the highest customer satisfaction possible. When customers’ needs started evolving, Hisco invested in ecommerce.

Traditionally, Hisco was a very field sales driven organization. They didn’t have a very large ecommerce presence. They never intended to replace their sales model, instead they looked to ecommerce to augment their sales approach.

Early success and continuous improvement based on customer feedback

Since launching Optimizely B2B Commerce Cloud, Hisco has seen an 8.1 percent increase in year-over-year online orders. The transformation has resulted in 80 percent fewer touch points required per online order. Hisco is building higher efficiencies by enabling their customers to self-serve. Hisco continues to look for ways they can improve their website through voice of the customer surveys, sales team feedback and reporting efforts.


Manufacturing and distribution

Product used

Customer's website