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The Evolution of Experimentation 

This report is packed with data from 127k experiments — revealing insights, techniques, and examples for turning practitioners into champions.

Dive in to start reading the research. 

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The marketer’s guide to AI-generated content

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Build your mobile app a/b testing program with feature flags

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New Optimizely brand campaign challenges marketers to 'Move fast and make things'

Quick links

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The key to CMO-CEO relations: Opening the box

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Turning your content strategy into business success

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Optimizely’s impact on performance. Choosing the tool for the job

Picked just for you

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How to create and use a marketing campaign plan template

Test your knowledge

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Optimizely’s fully composable solution for content orchestration

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A/B Testing: How to start running perfect experiments through data

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Optimizely’s impact on performance. Choosing the tool for the job

Crafting exceptional customer experiences

See all customer stories

The power of experimentation

The Salesforce team is running more tests than ever before thanks to Optimizely. Learn how they're going beyond simple AB tests to answer more complex questions. 

Retail and consumer

How the New Era website was built

Global headwear manufacturer New Era selected Optimizely’s digital commerce and personalization solution to create a new site for 40 markets.
Manufacturing and distribution

Shell fuels internal marketing process with Optimizely’s CMP

Learn how Shell empowers its teams to be more agile, drive marketing transformation and scale and support business demand with Optimizely
Retail and consumer

quip increases average order conversion and improves customer life time value with Optimizely

Learn how quip harnesses Optimizely's experimentation tools to drive internal culture and customer satisfaction
Technology

JW Player revolutionizes campaign planning and execution with Optimizely CMP

Learn how JW Player's switch from Monday.com to Optimizely's CMP transformed their organisation!

The best of Opticon 2023

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Seize the Moment: The Opportunity for Digital Leaders

Informative, empowering, cutting-edge content from our Executive Leadership team and customers including Zoom, Tapestry and Schwab. Unlock all sessions

From San Diego's main stage

 

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A fireside chat with Angela Ahrendts DBE

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Using experimentation to drive business growth

Hot off the press

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Optimizely Debuts Industry-First Marketing Operating System

What's new at Optimizely 

Optimizely's New Report Reveals Increased Experimentation Rates

New “Evolution of Experimentation” study from the world’s largest digital laboratory reveals the number of companies experimenting is up in the last five years.

Upcoming events

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graphical user interface, applicationDecember 6, 2023

Women in Experimentation: Reflections and 2024 Predictions

December 6, 2023

William Hill's journey towards experimentation excellence.

December 7, 2023

How to maximize your business ROI with feature experimentation

December 11, 2023

Optimizely Monday Night Football Event