At a glance

  • Optus, facing resource deployment challenges 9 years ago, utilized Optimizely to inform digital builds through experiments, embedding experimentation as part of regular operations (BAU).
  • Significant recent success in disproving a hypothesis via experimentation led to cost reduction.
  • Optus now prioritizes scaling experimentation across app, web, and business expansions, enhancing its strategic focus and optimization efforts.



Products used