Run High-impact Experiments with High-quality Customer Discovery

Developing a robust A/B/n testing program is critical for every product organization. But there is not a one size fits all approach. Your program must be tailored to your business and audience to be successful. Join Oji Udezue, VP of Product at Calendly, who will share how to craft high-impact customer insights and product experiments, tailored for your company. Oji will draw insights from 20+ years of Product Management at companies like Microsoft and Atlassian and discuss the importance of using qualitative methods to help develop smarter hypotheses with the right tools and practices for your organization.

In this session you will learn:

  • Why a strong experimentation culture is important for your product organization
  • Proven ways to execute high-impact A/B/n tests with high-quality customer discovery
  • The importance of conducting interviews with successful and unsuccessful customers and how to see through your customer’s eyes with live watching techniques


Oji Udezue is the VP of Product for Calendly where he oversees and leads all of product and user experience. He was formerly head of product for Atlassian’s communications products, and launched its first new product since their IPO: Atlassian Stride (sold to Slack). A product veteran with past roles at Microsoft, Bridgewater Associates and his own startup, InterMingl; Oji is passionate about bringing new unique and scalable products and ideas into the world. He mentors startups with a focus on companies with diverse founders, and drives startup investments in Africa as a passion project.

As a 20+ year veteran of product management, he is very visionary and thoughtful about product craft and practices that lead to building great products. His ultimate goal is productizing functional telepathy, but for now will settle for transforming how teams and the people in them collaborate, and optimize their workflows at work. Most days you can follow him on twitter @ojiudezue, instagram @ojiudezue or find his scribblings on

Oji Udezue

VP, ProductCalendly


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