Deploying Fearlessly in a Continuous World

On launch day, engineering organizations have traditionally pushed a button in anticipation of either introducing new bugs to existing features or bringing down the entire product itself. Not great.

Today, it is increasingly standard for teams to instead deploy to staging environments and test before the final push to production to mitigate risk. But, what if you could test your feature in a real-world environment before launching to all of your customers?

In this session,

  • Learn about the latest software development best practices
  • How to strategically and gradually rollout features to customers in production and reduce risk
  • How to use of feature flags to ship code quickly and safely
  • Best practices to align flags into a cohesive feature flagging system.

You’ll even get to try a hands-on live demo!


Asa is the Principal Developer Advocate for Optimizely. Prior to joining Optimizely, Asa worked at Microsoft as a software developer where he built the Internet Explorer site recommendation algorithm. He studied Mathematics and Computer Science at Harvard University and is an avid breakdancer.

Asa Schachar

Principal Developer AdvocateOptimizely


Justina is the Developer Evangelist Lead at Optimizely. Prior to joining Optimizely, Justina worked at Dashbot as a developer evangelist, where she educated people on analytics for conversational interfaces. She studied Business at U.C. Berkeley, Haas School of Business and is passionate about data visualization and pizza, occasionally both at the same time.

Justina Nguyen

Developer EvangelistOptimizely


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