Optimizing the Optimizers: Lessons Learned From Thousands of Experimentation Programs

As the world’s largest digital laboratory, Optimizely is in the unique position to research the best-in-class experimentation programs. Optimizely has been collaborating on research with Professor Stefan Thomke at Harvard Business School, exploring how companies practice experimentation and what behaviors lead to improved experimentation outcomes.

Hazjier Pourkhalkhali will share some of the insights from these types of research, providing eye-opening insights into how companies can build a world-class experimentation and optimization program.

Hazjier Pourkhalkhali
Hazjier Pourkhalkhali


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