UserTesting
Boost revenue by connecting data and the 'why' behind it, so you can create the most effective buying experiences for your target customers.
Optimizely’s Experimentation suite works with UserTesting’s Human Insight Platform to tap into a global network of real people and generates video-based recorded experiences, so anyone in an organization can directly ask questions, hear what users say, see what they mean, and understand what it’s actually like to be a customer. Unlike approaches that track user behavior then try to infer what that behavior means, UserTesting reduces guesswork and brings customer experience data to life with human insight.
Through this approach it allows deeper insight into the trends behind the analytics, using the right data to drive the best experimentation process that converts traffic into buyers.
UserTesting and Optimizely helps customers to:
- Make the right decisions: Marry qualitative with quantitative data to make the right decisions first time.
- Act fast: Adopt a lean experimentation process that converts traffic into buyers.
- Get the complete picture: Understand the trends behind the analytics that will drive valuable outcomes.
Key Features & Benefits of the Integration:
- Dive into the specifics of each user’s individual experience.
- Watch a recording of the customer’s screen and hear them explain why they are making the choices they are.
- Allows for even faster rollbacks based on actual human experience and user testing.
- Get direct customer feedback first to hone in on the greatest pain points and areas of opportunity, then A/B test variations to strategically fine-tune your experience.
- Identify ideal customer profiles to learn more about the effectiveness of your content, targeting and optimization strategies.
- Understand what motivates buyers through getting ‘the complete picture’ and using AI to interpret the data and accelerate a better understanding of customer intent.