Content marketing platform
Supporting the entire content and campaign lifecycle — from planning and creation, to storage, distribution and analysis —you never have to leave the platform.
Keep track of all your marketing assets in a centralized repository, enabling content reuse of brand-approved assets.
Publish finalized content to downstream channels with just a few clicks, thanks to integrations with CMS's, social platforms, sales tools and more.
Find out what works, and what doesn't: Measure success with robust content analytics and operational efficiency metrics, and make tweaks accordingly.
Plan campaigns to the last detail with shared briefs and campaign-level task management
Plan campaigns to the last detail with shared briefs and campaign-level task management, and robust calendars that give visibility into current and upcoming marketing activities. Have one-off requests that may (or may not) fit into your plan? Intake, manage and prioritize requests so that nothing falls through the cracks.
Create and collaborate on all your content in the same place you ideate with campaign and task-level workspaces. Assign workflow steps, leave annotations and comments, and supplement content production with AI. With the omnichannel editor, marketers can create content once to be delivered (virtually) anywhere.
Keep track of all your marketing assets in a centralized repository, enabling easy reuse of brand-approved assets.
As an organization that is process-heavy, our team greatly appreciated the ability to track asset history and the ease of ensuring compliance for each version.
Patrick BarkSr. Marketing Coordinator, Safran
Preview content as it will look on its destination channel, then push to downstream systems with just a few clicks, thanks to integrations with your CMS of choice, social platforms, sales tools, intranets and more.
Collaboration was happening over email, but now we’re able to streamline the process and automate how we push content to our CMS, social channels and more.
Marianne GoguillonSVP of Global Digital Marketing, Sodexo
Stay data-driven with the ability to track, measure and analyze your team's output as well as content performance, and gain insight into which pieces of content have a tangible impact on business. Rely on data from other platforms? We have integrations with Salesforce, Marketo and more.
We’re recognized as a 7x leading content marketing platform.
Workflows in CMP make your life easy when you must manage work within a big marketing team. Optimizely CMP helps your team upscale their output. It helps reduce your go-to market time drastically. It’s a highly positive experience when it comes to Optimizely.
Vibhav GaurVP of Media & Analytics, RAKBANK
Without CMP, you’re looking at emails, teams' messages, notes and more. Using CMP is Hunter committing to the digital age and wanting to do it in a better way.
Tommy MaitzDirector of Marketing, Hunter Engineering
