It all leads to more tests and more experimentation heroes. And we are constantly sharing not just results, but the entirety of the process. That can fundamentally affect the short- and long-term success of any program.Christine GarveySr. Manager of Personalization and Optimization, Crate and Barrel
Test your way to perfection
Run experiments, generate insights, and continuously optimize experiences across the board. And if at first you don’t succeed then learn, learn, and learn again. You're just one experiment away from greatness...
Test, learn and succeed - faster than ever before
Run experiments, gather insights and continuously optimize experiences — across all applications.
Uncover customer insights and create high-performing experiences in the blink of an eye
Empower your team to conceptualize ideas, make changes to your website, and collaborate with an easy-to-use WYSIWYG visual editor without using developer time to get things up to speed with Web Experimentation!
Accelerate the entire product lifecycle with higher quality releases, safer tests and faster feature validations
Feature Experimentation enables engineers to merge and deploy code according to their own guidelines, without having to actually release features until stakeholders are ready – then flip the switch!
Tailor digital experiences to a specific user or group with validated assumptions delivered in real-time and at scale
Measure the impact of personalization efforts, target and optimize experiences to audiences built from your own data, and use website behavior to include visitors in your experience.
Reference audiences from your CDP out of the box
Data Platform allows the creation of real-time segments (RTS) to easily build segments based on customer attributes and observations. Maximize your success by using fresh data, which only we have. Most of our competitors refresh their data only once a day, whereas our RTS refreshes data every 90 seconds!
Design, implement and analyze high-performance experiences based on powerful customer insights and make changes to your website without requiring a developer with easy-to-use WYSIWYG visual editor.
Centralize customers’ audiences in one place and target them with Feature Experimentation, Web Experimentation and other third-party tools to tailor experiences depending on segments/profiles.
Unify customer experiences, and target experiments and optimizations across all apps.
Feature flagging & rollouts
Merge and deploy code at any time without having to actually release features or changes, resulting in faster releases with less risk.
Optimized experimentation at scale
Enable product teams to run experiments, multi-armed bandit campaigns and roll out personalized experiences without going through a development workflow every time.
Experiment lifecycle management
Use test plans to capture all the information you need to develop an idea into an experiment. Test roadmaps to get a holistic view of running and planned experiments on either a list view, timeline view or board view.
Top 5 reasons why customers love Optimizely
Provide personalization with confidence
Experiment across your tech stack, test performance and roll out features to select audiences before rolling them out to all customers.
Build a culture of experimentation
Build a fail-fast mentality that recognizes that while finding statistically significant differences between your variations may be ideal, not finding them still represents valuable insights. When you experiment, you either win or you learn. Test hypotheses that previously were untestable for your company. Empower your teams to experiment not just because they need to, but because it’s the fastest way to iterate.
Stay in control and act fast
Our Experiment solution was designed with performance in mind at every step. Minimize friction and performance impact to make sound technical decisions, faster.
Arm your team with experimentation made simple
You need an experimentation platform that is marketer-friendly and won’t require developer resources. Make changes to your website, create, test, and roll out personalized feature delivery, experiments and multi-armed bandits without requiring a developer.
Efficient collaboration requires shared vision, goals, and tools
Scale experimentation across your organization and increase program velocity by up to 5x through improved collaboration and knowledge sharing through Optimizely Program Management.
The experts agree. Optimizely named a Leader in Digital Experience Platforms by Gartner.
Optimizely has been named a Leader in the Gartner Magic Quadrant for Digital Experience Platforms (DXPs) for the third consecutive year.
Ready to build exceptional digital experiences?
Optimizely is trusted by over 9,000 leading companies for digital experiences, content management, experimentation and commerce.