We're getting a huge volume of content out the door, and that wouldn't be possible without the Content Marketing platform. Our projects are moving through and getting completed much quicker, and we've even been able to repurpose existing content - the wheel is turning a lot quicker than before.
Jane HunterGlobal Head of Digital Marketing, SFI Health
Content Marketing Platform
Create exceptional content with the leading CMP
Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.
Features
2X more. 2X faster. Infinitely more visibility.
Calendars
See. Share. Stay sharp. Content Marketing Platform's integrated marketing calendar software keeps your content, creative and campaigns on track.
Campaigns
Power your marketing campaigns with intelligent marketing project management software.
Work Requests
Skip the back and forth with streamlined intake forms and intelligent routing rules.
Tasks & workflows
See the difference that comes with using tools designed specifically for your marketing workflows.
Digital asset management
Save time, eliminate waste, and govern your brand with Library—a digital asset management tool purpose-built for marketing content.
Content editor
Create or upload any file type and annotate, version and collaborate on high-quality content that delivers exceptional marketing results.
Performance analysis
Content Marketing Platform's marketing performance software provides the metric teams need to demonstrate results and surface actionable insights.
Campaign planning and execution
Easily align teams to plans and manage shifting priorities so you can execute with flawless precision.
- Unlock total visibility and transparency
- Track time, resources and efficiency
- Launch stellar campaigns on time
Intake & resource management
Optimize team output by intelligently routing work to the right team and balancing workloads.
- Save time and creative energy
- Create better content with clarity
- Stay organized without the hassel
Content production & distribution
Accelerate content and asset production, scale creation & easily publish content to your website and social media.
- Create exceptional content experiences
- Deliver content on every channel
- Measure the impact of your content
Brand & asset management
Centralize where assets are stored & tracked so every asset can be easily found and used.
- Organize assets from one place
- Find what you need in seconds
- Govern your brand with confidence
Performance measurement
Optimize performance of your content and teams.
- Improve and accelerate performance
- Create and execute strategies that work
- Impact metrics that matter
The experts agree. Optimizely named a Leader in the 2023 Gartner Magic Quadrant for Content Marketing Platforms
For the sixth year in a row*, Optimizely was positioned as a Leader, placed furthest in Completeness of Vision and highest in Ability to Execute.
Plans and pricing
Create compelling content experiences. Empower your editors to compose great experiences by creating and combining content assets.
We've helped teams just like yours.
Learn how the Content Marketing Platform's marketing calendar software gives teams a single source-of-truth to visualize global marketing activity.