Content Marketing Platform

Create exceptional content with the leading CMP

Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.

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2X more. 2X faster. Infinitely more visibility.


See. Share. Stay sharp. Content Marketing Platform's integrated marketing calendar software keeps your content, creative and campaigns on track.

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Power your marketing campaigns with intelligent marketing project management software.

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Work Requests

Skip the back and forth with streamlined intake forms and intelligent routing rules.

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Tasks & workflows

See the difference that comes with using tools designed specifically for your marketing workflows.

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Digital asset management

Save time, eliminate waste, and govern your brand with Library—a digital asset management tool purpose-built for marketing content.

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Content editor

Create or upload any file type and annotate, version and collaborate on high-quality content that delivers exceptional marketing results.

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Performance analysis

Content Marketing Platform's marketing performance software provides the metric teams need to demonstrate results and surface actionable insights.

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Campaign planning and execution

Easily align teams to plans and manage shifting priorities so you can execute with flawless precision.

  • Unlock total visibility and transparency
  • Track time, resources and efficiency
  • Launch stellar campaigns on time
About campaigns

Intake & resource management

Optimize team output by intelligently routing work to the right team and balancing workloads.

  • Save time and creative energy
  • Create better content with clarity
  • Stay organized without the hassel
About work requests

Content production & distribution

Accelerate content and asset production, scale creation & easily publish content to your website and social media.

  • Create exceptional content experiences
  • Deliver content on every channel
  • Measure the impact of your content
About content editor

Brand & asset management

Centralize where assets are stored & tracked so every asset can be easily found and used.

  • Organize assets from one place
  • Find what you need in seconds
  • Govern your brand with confidence
About DAM

Performance measurement

Optimize performance of your content and teams.

  • Improve and accelerate performance
  • Create and execute strategies that work
  • Impact metrics that matter
About performance analysis

The experts agree. Optimizely named a Leader in the 2023 Gartner Magic Quadrant for Content Marketing Platforms

For the sixth year in a row*, Optimizely was positioned as a Leader, placed furthest in Completeness of Vision and highest in Ability to Execute. 

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Plans and pricing

Create compelling content experiences. Empower your editors to compose great experiences by creating and combining content assets.

Explore the possibilities

We've helped teams just like yours.

Learn how the Content Marketing Platform's marketing calendar software gives teams a single source-of-truth to visualize global marketing activity.

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