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Improve and accelerate performance

Monitor team processes and provide the transparency teams need to make decisions that minimize waste and improve productivity.

Create and execute strategies that work

Do more of what's working and less of what's not. Empower teams to build a repeatable marketing strategies with end-to-end analytics.

Impact metrics that matter

Report on metrics that align with your team's goals, from driving brand awareness to generating pipeline. Attribute marketing activity to revenue.

Attribute campaigns & content directly to revenue

Gain complete attribution across the entire sales funnel from lead generation, pipeline growth and revenue, to seamless integrations with leading CRM and marketing automation platforms.

  • Pipeline & ROI analytics
  • Opportunities & deals influenced
  • Lead generation tacking
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Optimize performance & accelerate buyer journeys

Measure your strategy across every stage of the purchasing journey. Know which topics, formats and channels resonate with your audience to drive desired behaviors.

  • Content engagement analytics
  • Conversion tracking
  • Channel, author & format drilldowns
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Identify & invest in high-performing campaigns

Ensure your teams plan, allocate budget to and execute on marketing activities with insight into which campaigns drive better engagement across regions, targeted audiences or other custom metadata.

  • Cross-campaign insights
  • Campaign engagement analytics
  • Campaign asset performance
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Boost efficiency & effectiveness for your team

Hold teams accountable for task completion with the ability to drill into every aspect of campaign execution, such as content planned versus produced and task delays or duration.

  • Productivity analytics
  • SLA reporting
  • Workflow optimization
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Marketing performance software built for data-driven teams

Content Marketing Platform's marketing performance software empowers teams to measure impact and prove ROI.