Getting started: Mastering the basics

You are at the very beginning of your journey, so prepare to master the basics: how to get started, how to scale up once you have the skills in place, and how experimentation offers a clear ROI.

Who is this webinar for?

Organizations at the very beginning of their experimentation journey.

Digital leaders like the BBC, Farfetch, or HelloFresh didn’t get there by chance. They understand that testing and learning is part of a virtuous circle in creating ever more magnetic user experiences. And it’s all driven by digital experimentation.

Now it’s your turn. If you’re at the beginning of your journey of digital transformation, this webinar will show you where to start, then how to accelerate the process as you scale up.

What you will learn

  • Essentials

    The essential building blocks of digital experimentation.

  • Framework

    The six steps of your Experimentation Cycle.

  • Best Practices

    Why you need to share results – and how best to do it.


Martijn has over 10 years of experience in Digital Experience Optimization. With his experience as a class-room trainer and business consulting background, he often speaks at various events on how to use data and technology in order to become an insight driven business.

Currently, he and his team advise companies on a strategic level on how to transform business requirements into the best possible experience using the Optimizely Experimentation Platform.

Martijn Beijk

Director of Solutions EngineeringOptimizely


Elizabeth Gabster

Lead Value ConsultantOptimizely

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