Where next? Think bigger.

You might be tempted to think you’ve gone as far as you can - but hold on: discover why more is more when it comes to the number of experiments you run – and the ROI you create.

Who is this webinar for?

Organizations who think they have peaked in terms of numbers of experiments run.

You are a master of experimentation. You’ve reached the peak of the mountain and have nowhere left to go. There’s nothing left to learn. Right? Well, maybe not. Because when it comes to the number of experiments you run, more is always more.

With digital leaders constantly aiming for ever higher numbers, you might find your peak is only a ridge. This webinar will explain why you should never stop making progress – and how to go about it.

What you will learn

  • Teams

    How to embed ownership of experimentation into each and every team.

  • Ideation

    How to keep the experimentation engine running with fresh and creative testing ideas.

  • Process

    How to embed a winning experimentation culture across the entire business.


Martijn has over 10 years of experience in Digital Experience Optimization. With his experience as a class-room trainer and business consulting background, he often speaks at various events on how to use data and technology in order to become an insight driven business.

Currently, he and his team advise companies on a strategic level on how to transform business requirements into the best possible experience using the Optimizely Experimentation Platform.

Martijn Beijk

Director of Solutions EngineeringOptimizely


Hazjier is a global expert in the field of digital experience optimization. He is Optimizely’s Global Director for Strategy & Value and has led consulting teams working with incredible companies, including Microsoft, IBM, H&M, eBay, the BBC, and more.

Hazjier Pourkhalkhali

Global Director, Value Consulting & StrategyOptimizely



Getting started: Mastering the basics
Good to great: Time to scale up
Where next? Think bigger.

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