Culture and Growth

From iOS to TiVo: In-app Digital Experience Testing

Experimentation doesn’t end with the desktop experience. You can experiment everywhere — across all of your digital touchpoints, to drive acquisition, engagement and retention on every channel. In this session you’ll hear how two iconic brands, Fox Networks and Nike, have leveraged multiple channels to build their experimentation programs.

At Fox, experimentation involves testing every new feature on their iOS, TiVo and FireTV applications. For Nike, they want to democratize testing across the entire company. Today, they are empowering PMs, engineers, and marketers across the SNKRS and Training Apps, as well as the core experience. Join this session to learn how these retail and media leaders have focused their efforts at pleasing their customers wherever they are.

Alex Alwan is a data-driven product leader with a focus on driving product and marketing growth through optimization and AB testing.

Alex Alwan

Sr Product Manager, OptimizationFox Networks


Will leads Experimentation at Nike, the world’s leader in athletic footwear and apparel. He collaborates with Design, UX, Engineering, Analysis and Product groups – using Optimizely X Full Stack to run experiments across and Nike’s other mobile activity apps.

Will Close

Director of Digital ExperimentsNike