HelloFresh is the global leader in meal kits. As a subscription-based business, with both a digital and in-person user experience, they are not the typical e-commerce platform. Solving product challenges through experimentation is embedded in their culture. Join Abdelrahman Hussein, Software Engineering Lead, and Aleksandra Vangelova, Product Owner from HelloFresh to learn how they built an experimentation architecture that allows them to run and evaluate tests for increasing customer retention.
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