What does it take to run a best-in-class experimentation program? What sets these programs apart isn’t some kind of magic formula; instead, they invested in making experimentation a core practice across the business with a dedicated team in place, best-in-class technology and a practice of evangelizing their impact on the business.
Learn from Optimizely’s own Experimentation Program Manager, Becca Bruggman, and the Product Manager of Optimizely Program Management, Kris McKee, on exactly how they took our own internal Product experimentation program from ad-hoc to a robust Center of Excellence. They will take you through the lifecycle of an idea: from concept, to experiment, results, and then ultimately iterating to the next experiment — all in just 30 minutes!
Attend this session to learn the tools, tactics, and people required to:
Becca leads large, cross-functional programs at Optimizely, including managing Optimizely's Optimization Program within the Product and Marketing organizations. She enjoys exploring, fashion, cute dogs and laughing loudly.
Kris is a Senior Product Manager at Optimizely, leading product development for Optimizely’s Program Management product and managing overall enterprise experience. In her spare time, you'll likely find Kris day dreaming in a local art gallery or playing with the nearest dog.
Sorry, there was an error. Please try again.
Get started creating digital experiences that transform your company
An error has occurred
You can get the very best of Optimizely without spending a dime.Try it out for 30 days, on us.
Hang tight! We're creating your account and password instructions are headed to your inbox.
Please correct form errors
Start releasing products smarter with feature flags and rollouts. Prove value with A/B testing. Built on our Full Stack platform.
Welcome, we're creating your account...