The Outperforming Organization

How are the world’s most iconic companies consistently outperforming and surpassing their business goals? What business strategy cuts across industry and vertical, from SaaS to direct-to-consumer to complex global enterprises? In this session, leaders from Salesforce, Cox Automotive and StubHub will share how by creating a culture of experimentation, they have empowered their organizations to leverage experiments that drive the business forward.

With more than 20 years of experience in the field at companies ranging from Expedia to Amazon to Citibank, Marilyn McDonald oversees StubHub’s core product, global design/UX and technical program management teams at StubHub as the Senior Director of Product, Design and Technical Program Management.

Marilyn McDonald

Sr. Director - Product, Design, & Technical Program ManagementStubHub


Jennifer Ruth is the Vice President of Customer Success at Optimizely. She is committed to making our customers wildly successful and delivering a positive ROI on their experimentation investment. Prior to Optimizely, Jennifer worked with Adobe, American Express, and served as a United States Peace Corps volunteer.

Jennifer Ruth

VP Customer SuccessOptimizely


Jessica Stafford leads overall strategy & operations, including Business Operations & Customer Care, Analytics & Product Innovation to make the car shopping and buying experience easy and exciting by connecting buyers with sellers in a seamless way.

Focused on driving higher quality leads and actual sales for dealers, Stafford recently oversaw the dramatic transformation of the All-New Autotrader – a faster, more personalized online shopping experience that delivers true price confidence for today's consumers and drives even more engaged shoppers to the most relevant dealer listings.

Jessica Stafford

SVP & General Manager, AutotraderCox Automotive


Mark Yolton is Vice President of Digital at Salesforce. His team is responsible for the website: optimizing it for customer experience, innovation, and evolving digital best practices to drive business outcomes -- fueling growth, impact, and customer success.

Mark Yolton

VP, Digital & InteractiveSalesforce