Platform and Technology

Triple Your Experiment Velocity by Integrating Optimizely with Your Data Warehouse

Harnessing the power of data and experimentation is central to Updater’s goal of revolutionizing the moving industry. However, while scaling their experimentation program, the team at Updater had to overcome the challenge that many of their conversions happen offline or on third-party sites and therefore couldn't be used in testing. During this session, you’ll learn how Updater fixed this blind spot in their funnels, tripled experiment velocity, and discovered deep user insights by integrating their experimentation platform and data warehouse.

Chris Byington is Director of Analytics at Updater, a NYC-based technology company that makes moving easier for the 45M Americans who move every year. Chris oversees the data analytics function, partnering with stakeholders to turn data into information and to use it to drive business outcomes. Before Updater Chris led Analytics at Heroku, a Salesforce company, where he used data to deeply understand software developers and help them be more successful. A recovering stats nerd, Chris' favorite statistical technique is bootstrapping. He holds a bachelor's degree in French and Economics from Pomona College.

Chris Byington

Director of AnalyticsUpdater


Dan Storms is the VP Product at Updater, a startup that makes moving easier for the 45M Americans who move every year. Previously, he was a product leader at The Knot, where helped millions of people get married every year, and at Originate, where he helped innovative companies launch new digital products. He is deeply passionate about the craft of product management, co-founding the NY Product Conference to up-level the NYC product community. He graduated from Cornell University with a degree in Computer Science.

Dan Storms

VP ProductUpdater


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