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Content Marketing Platform iconContent Marketing Platform

Scale content production and deliver game-changing campaigns

A single workspace for planning, creating, and collaborating on *exceptional* content and campaigns—just for marketers.

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Explore the capabilities of our content marketing platform

What sets us apart

MAX VISIBILITY 

Centralize planning   

Plan detailed content and campaigns, while easily managing and prioritizing one-off requests to ensure nothing falls through the cracks. 

  • Shareable, multi-view calendars give full visibility into upcoming content and campaigns 
  • Ensure alignment with detailed content and campaign briefs 
  • Manage and organize marketing requests with customizable forms

COLLABORATIVE CONTENT CREATION

Create, preview, and publish  

Make cross-functional content creation a breeze. 

  • Build content in any format directly in the platform
  • Use flexible workflows to make sure content is swiftly reviewed and approved
  • Provide feedback easily through comments, markups and annotations
  • Supplement with AI to accelerate content production
  • Preview and publish to any (yes, any!) downstream channel—without ever leaving the platform 

INTEGRATED DIGITAL ASSET MANAGEMENT 

Get the most out of your content 

Store all of your brand-approved assets in a centralized (just-for-marketing) repository. 

  • Increase reuse of content with fully-integrated creation and publishing workflows 
  • Use AI-powered tagging and asset renditions to automate time-intensive tasks 
  • Control your brand with shareable collections, asset expiration, and brand portals and templates 

MEASUREMENT and REPORTING 

Stay data-driven  

Keep tabs on content performance and the efficiency of your content lifecycle. 

  • Gain insight into content engagement with robust performance analytics 
  • Easily tie content to business impact and capitalize on impactful assets with ROI analytics 
  • Drill into efficiency: Pinpoint blockers, what content is being produced for certain audiences, and more with operational analytics

Discover the benefits

Total transparency 

Gain insight into everything the marketing organization is working on and what's coming next 

Keeping it all aligned 

Bust down silos and ensure every marketing activity is fully aligned with the organization's goals 

Better content, faster 

Use streamlined processes, workflows, and data-driven insights to create quality content that will impact the bottom line 

Maximized content usage 

Put an end to content waste and seamlessly reuse and distribute brand-approved content to downstream channels 

Thoughtfully-embedded AI 

We’re constantly innovating and adding meaningful AI capabilities to help accelerate and improve your marketing efforts (so you don’t have to) 

Lower TCO 

Reduce or remove additional vendor costs by standardizing on a single vendor that’s *actually* built for marketers 

Optimizely named a 8x Leader in Content Marketing Platforms

Did you know that Optimizely was named a Leader in the 2025 Gartner® Magic Quadrant™ for Content Marketing Platforms? For the 8th year in a row, Optimizely was recognized as a Leader for its Ability to Execute and Completeness of Vision!

Check out the report to learn why Optimizely received a Leader positioning.

Access the complimentary report

*Gartner, Magic Quadrant for Content Marketing Platforms, Jeffrey L. Cohen, Rene Cizio, Carlos Guerrero, Nicole Coskren, 10 March 2025. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Optimizely.

Pure Storage
Panasonic
American Express
Safran
SFI Health
Pure Storage
Panasonic
American Express
Safran
SFI Health

Keep it all connected

Integrate with your favorite tools

See full list of integrations

Send content to social channels

Go through your entire social media workflow – copy and image creation, approval, and publishing — all from one place. 

Share content with sales enablement tools

Create and collaborate on sales materials, then push collateral to your sales enablement platform of choice without ever leaving the CMP.

Push content to your CMS of choice

Create high-performing web content and assets within your desired workflow, then click to publish to your CMS. Yes, it’s that simple.

Workflows in CMP make your life easy when you must manage work within a big marketing team. Optimizely CMP helps your team upscale their output. It helps reduce your go-to market time drastically. It’s a highly positive experience when it comes to Optimizely.

RAKBANK

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Without CMP, you’re looking at emails, teams' messages, notes and more. Using CMP is Hunter committing to the digital age and wanting to do it in a better way.

Hunter Engineering

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It's helped us improve the accuracy of our information. We have SEO, content strategists, and legal teams involved in the workflow now because it's easy to manage.

Merritt Whitley (on TrustRadius)

Creative Copywriter, A place for mom

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We used to struggle knowing where things were and lose time when working with external agencies. Optimizely makes it a breeze to see exactly where a piece of content is, who has the current action and whether it is tracking on time.

Amy Clark (on TrustRadius)

Digital Delivery Analyst, Simplot

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Get started today with creating better content, faster

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