Content Marketing Platform iconContent Marketing Platform

Scale content production and deliver game-changing campaigns

A single workspace for planning, creating, and collaborating on *exceptional* content and campaigns—just for marketers.

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Explore the capabilities of our content marketing platform

What sets us apart

MAX VISIBILITY 

Centralize planning   

Plan detailed content and campaigns, while easily managing and prioritizing one-off requests to ensure nothing falls through the cracks. 

  • Shareable, multi-view calendars give full visibility into upcoming content and campaigns 
  • Ensure alignment with detailed content and campaign briefs 
  • Manage and organize marketing requests with customizable forms

COLLABORATIVE CONTENT CREATION

Create, preview, and publish  

Make cross-functional content creation a breeze. 

  • Build content in any format directly in the platform
  • Use flexible workflows to make sure content is swiftly reviewed and approved
  • Provide feedback easily through comments, markups and annotations
  • Supplement with AI to accelerate content production
  • Preview and publish to any (yes, any!) downstream channel—without ever leaving the platform 

INTEGRATED DIGITAL ASSET MANAGEMENT 

Get the most out of your content 

Store all of your brand-approved assets in a centralized (just-for-marketing) repository. 

  • Increase reuse of content with fully-integrated creation and publishing workflows 
  • Use AI-powered tagging and asset renditions to automate time-intensive tasks 
  • Control your brand with shareable collections, asset expiration, and brand portals and templates 

MEASUREMENT and REPORTING 

Stay data-driven  

Keep tabs on content performance and the efficiency of your content lifecycle. 

  • Gain insight into content engagement with robust performance analytics 
  • Easily tie content to business impact and capitalize on impactful assets with ROI analytics 
  • Drill into efficiency: Pinpoint blockers, what content is being produced for certain audiences, and more with operational analytics

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Total transparency 

Gain insight into everything the marketing organization is working on and what's coming next 

Keeping it all aligned 

Bust down silos and ensure every marketing activity is fully aligned with the organization's goals 

Better content, faster 

Use streamlined processes, workflows, and data-driven insights to create quality content that will impact the bottom line 

Maximized content usage 

Put an end to content waste and seamlessly reuse and distribute brand-approved content to downstream channels 

Thoughtfully-embedded AI 

We’re constantly innovating and adding meaningful AI capabilities to help accelerate and improve your marketing efforts (so you don’t have to) 

Lower TCO 

Reduce or remove additional vendor costs by standardizing on a single vendor that’s *actually* built for marketers 

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Workflows in CMP make your life easy when you must manage work within a big marketing team. Optimizely CMP helps your team upscale their output. It helps reduce your go-to market time drastically. It’s a highly positive experience when it comes to Optimizely.

RAKBANK

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Without CMP, you’re looking at emails, teams' messages, notes and more. Using CMP is Hunter committing to the digital age and wanting to do it in a better way.

Hunter Engineering

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Digital asset management iconDigital asset management

Manage, organize, and easily reuse brand-approved content with integrated digital asset management

Content management system iconContent management system

Meet the leading CMS, crafted for marketers to create, edit, and publish stunning experiences

RecommendationsRecommendations

Receive real-time recommendations and guidance on content to boost conversions and drive revenue.

Get started today with creating better content, faster

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