RAKBANK
Content Marketing Platform
Lead with AI. Win with content.
A single AI-driven workspace for planning, creating, and collaborating on *exceptional* content and campaigns—just for marketers.
Explore the capabilities of our content marketing platform
MAX VISIBILITY
Master AI-powered planning
Plan detailed content and campaigns with Opal, Optimizely's AI, while easily managing and prioritizing one-off requests to ensure nothing falls through the cracks.
- Multi-view calendars and shared workspaces give full visibility into upcoming content and campaigns
- Opal can ideate and create entire campaigns—from compehensive briefs to content—so you can execute faster
- Manage and organize marketing requests with intelligent request forms
COLLABORATIVE CONTENT CREATION
Scale production with AI Agents
Make on-brand content creation a breeze.
- Leverage specialized agents to efficiently create on-brand and compliant content
- Use flexible workflows embedded with AI to ensure content is swiftly reviewed and approved
- Provide feedback easily through comments, markups and annotations
- Preview and publish to any (yes, any!) downstream channel—without ever leaving the platform
INTEGRATED DIGITAL ASSET MANAGEMENT
Get the most out of your content
Manage all of your brand-approved assets in a centralized (just-for-marketing) repository.
- Increase reuse of content with fully-integrated creation and publishing workflows
- Use AI-powered tagging and asset renditions to automate time-intensive tasks
- Control your brand with shareable collections, asset expiration, and brand portals and templates
MEASUREMENT and REPORTING
Stay data-driven
Keep tabs on content performance and the efficiency of your content lifecycle.
- Gain insight into content engagement with robust performance analytics
- Easily tie content to business impact and capitalize on impactful assets with ROI analytics
- Drill into efficiency: Pinpoint blockers, what content is being produced for certain audiences, and more with operational analytics
Discover the benefits
Total transparency
Gain insight into everything the marketing organization is working on and what's coming next
Keeping it all aligned
Bust down silos and ensure every marketing activity is fully aligned with the organization's goals
Better content, faster
Use streamlined processes, workflows, and data-driven insights to create quality content that will impact the bottom line
Maximized content usage
Put an end to content waste and seamlessly reuse and distribute brand-approved content to downstream channels
Thoughtfully-embedded AI
We’re constantly innovating and adding meaningful AI capabilities to help accelerate and improve your marketing efforts (so you don’t have to)
Lower TCO
Reduce or remove additional vendor costs by standardizing on a single vendor that’s *actually* built for marketers
Optimizely named a 8x Leader in Content Marketing Platforms
Did you know that Optimizely was named a Leader in the 2025 Gartner® Magic Quadrant™ for Content Marketing Platforms? For the 8th year in a row, Optimizely was recognized as a Leader for its Ability to Execute and Completeness of Vision!
Check out the report to learn why Optimizely received a Leader positioning.
Access the complimentary report
*Gartner, Magic Quadrant for Content Marketing Platforms, Jeffrey L. Cohen, Rene Cizio, Carlos Guerrero, Nicole Coskren, 10 March 2025. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Optimizely.
Send content to social channels
Go through your entire social media workflow – copy and image creation, approval, and publishing — all from one place.
Share content with sales enablement tools
Create and collaborate on sales materials, then push collateral to your sales enablement platform of choice without ever leaving the CMP.
Push content to your CMS of choice
Create high-performing web content and assets within your desired workflow, then click to publish to your CMS. Yes, it’s that simple.
Hunter Engineering
Merritt Whitley (on TrustRadius)
Creative Copywriter, A place for mom
Amy Clark (on TrustRadius)
Digital Delivery Analyst, Simplot