Optimizely Testing is the most adopted A/B testing solution in the world, optimizing billions of experiences every month for customers across diverse industries including media, retail, travel, and technology.
Easily target the right audience for your tests and personalized experiences. Build your own segments and audiences using our advanced targeting capabilities (geography, URL, browser, and more) and third-party integrations, or use your existing lists.
Optimizely makes it simple to combine the data that matters to your business to target the optimal audience.
Real-time results accessed through dashboards and reporting enables you take action on your data quickly and reliably. Make decisions with confidence using the Optimizely Stats Engine – its always-valid results automatically adjust for the real world of multiple goals.
Optimizely also offers integrations with leading analytics providers, giving you full flexibility to evaluate the results in a way that works for your business.
The Optimizely Experience Optimization Platform powers all of our solutions, enabling the best experiences for every customer across desktop, mobile web, and mobile apps. All built upon industry leading fast, scalable, and secure infrastructure. Key components include: