You manage more than experiments and rollouts—your feature management system should, too. See where we stand and how Optimizely can help your whole team do more from one place.
Optimizely Feature Experimentation
Deploy confidently with stats engine Learn about performance of your features using leading data science.
Per event pricing The more you run, the more you pay
Paid plan priced per monthly active users Just feature toggles? That's free and unlimited, no credit card needed
Bucketing and provisioning Use advanced audience rule sets to group and target users
Exclusion groups Make sure users that shouldn't see features are easily excluded
Add metrics post-rollout Retroactively diagnose and report on performance by adding tracked metrics, even after a rollout or experiment
Program management Easily keep track of features and ideas in one place. Never keep flags live too long again
Personalization Use our advanced audience targeting to show specific features and content to users individually
Track events Easy-to-integrate events, so you know what's happening when, instantly
Developer first, and collaborate with others Remote configuration is easy enough to let anyone control features, you decide the rules
Feature flags Toggle features on/off remotely or use percentage rollouts
Kill switches Need to roll something back quickly without a deploy/software update? Kill features remotely
Progressive delivery capability Slowly roll out new features and back using the UI
Better performance with multi-armed bandits Using data science, pick a performant feature variation faster. You decide what to optimize for
App feature management Skip long deployment cycles and App Store review and remotely configure features in mobile, OTT and other apps
Phased roll outs Use targeting rules and percentage roll outs to determine who sees what, when
Behavioral targeting and segmentation Rulesets allow you to target features at locations, demographics or any attributes you send us
Experiment & feature analytics dashboard Quickly see how your features are performing and which variants outperform for experiments
Trusted by 9,000+ businesses and millions of happy customers
We believe rolling out features is an essential step in the journey to building a culture of experimentation in product development. That's why we built Rollouts on an enterprise platform and made it free. You can roll out on any device, test in production before releases and manage all of your features from one place.
Ideation, prioritization and reporting all happen inside the interface or our API so that you can manage flags at scale and integrate live tests with systems of record like Slack and Jira. Ensure flags and experiments are never live longer than they need to be using program management so you keep your tech debt low.
Optimizely’s stats engine provides real-time sequential error control and machine learning to deliver accurate results. Learn how enriched events and results exports connect to analytics platforms and Data Lab offers an environment to analyze experiment data with other sources.
Optimizely is designed for developer, product and data teams to rapidly validate code and business impact. With project-level access, reporting and personalization, different teams get what they need without going through deployment cycles every time. You decide who sees what, and is allowed to control features, so you can focus on what matters most.
Not only are we user-friendly for large teams with open documentation and open-source SDKs actively referenced across Github, we even offer free certification courses through the online Optimizely Academy and an active developer community on Slack and Optimizely World.
When you need to know what features are working best, data-driven evidence becomes a priority. Optimizely was built with architecture to support the complexities of randomized bucketing, mutual exclusivity, bias avoidance and error controlled statistics with accurate attribution. Build only what you've proven to work and efficiently take decisions that cost less work down the line.
Our expertise is built upon years of helping the the fastest growing companies to the most iconic brands test and execute innovative experiences. With over 1.8M experiments ran and $1B in incremental revenue achieved for our customers in the last year alone—we have the best practices, support and services you need to succeed.