We believe that content underpins everything.
We know that strategic content defines experiences, but it’s tempting to talk about digital channels in the abstract. We create “technical architectures,” define “outcome-based analytics” and plan “orchestrated journeys.” In each case, we tend to concentrate on the specifics of the channel and less about what goes in it. It’s easy to lose sight of the forest for the trees.
Optimizely is a content company. We enable editorial fidelity to ensure the content you create is the content you envisioned. We facilitate collaboration in-system to make sure all members of your team can contribute and have the visual reference they need to create effectively. The appetite for digital content has never been higher, and we are here to help.