Learn with A/B testing and other experiments

Every decision should be rooted in outcomes, but it's easy to become weighed down by the cost of advertising, increasing developer workloads and site latencies when looking to realize goals. We provide the visual editors, advanced A/B testing, multivariate testing and performance support you need to continuously evolve your website without sacrificing team bandwidth or site speed. Learn how you can try new approaches, respond to the behaviors of your audience and reward curiosity.

Product owners now ask more and more to test every change to prove that it does what it is supposed to do - and if not, we can optimize. These learnings are crucial for delivering a convincing customer experience.

Manager Customer Insights & Analytics

Being able to find out how millions of people use your product every day to feed those ideas back into your product has been really powerful. You’re really taking the guesswork out of decision-making and being able to do that at scale.

Dawn Baker
Head of Platform Engineering, Fitbit

Missguided has an entrepreneurial approach and isn’t afraid to experiment with new ideas and offerings to drive the business forward. Working with Optimizely gives us enormous insights into our customers’ needs, desires and behaviours and allows us to adapt and evolve our approach fast to reap the commercial rewards.

Mark Leach
Head of Ecommerce, Missguided

I couldn’t imagine a world where there was no experimentation. How would we get the data that we needed to understand what customers are responding to? Experimentation is the backbone that allows us to make the business decisions that we need to deliver customer value.

Archana Agrawal
Head of Enterprise and Cloud Marketing, Atlassian
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We believe in failing fast to win big.

Ongoing success in the digital world requires the freedom to test theories and make mistakes. You need a platform that allows you to easily try new approaches, analytics to know if your strategy is working and the willingness to adjust if it’s not. We give you the space you need to learn from every interaction, and recover quickly. Say goodbye to silos and uncertainty. Let your team lead with curiousity and be empowered by analytics that let them say, "I don't know, let's test that."