Learn with A/B testing and other experiments
Every decision should be rooted in outcomes, but it's easy to become weighed down by the cost of advertising, increasing developer workloads and site latencies when looking to realize goals. We provide the visual editors, advanced A/B testing, multivariate testing and performance support you need to continuously evolve your website without sacrificing team bandwidth or site speed. Learn how you can try new approaches, respond to the behaviors of your audience and reward curiosity.
The big book of experimentation
Product owners now ask more and more to test every change to prove that it does what it is supposed to do - and if not, we can optimize. These learnings are crucial for delivering a convincing customer experience.JOOST OLIEROOCKManager Customer Insights & Analytics
We believe in failing fast to win big.
Ongoing success in the digital world requires the freedom to test theories and make mistakes. You need a platform that allows you to easily try new approaches, analytics to know if your strategy is working and the willingness to adjust if it’s not. We give you the space you need to learn from every interaction, and recover quickly. Say goodbye to silos and uncertainty. Let your team lead with curiosity and be empowered by analytics that let them say, "I don't know, let's test that."