ROADMAP & RELEASES
Latest Q4 '25 updates for
Configured Commerce
From composability to conversions, get a first look at how we're helping businesses create better buying experiences with Optimizely Configured Commerce.
Promotions: Import Customers & Products
Build promotions in minutes, not hours.
Stop copying and pasting customer lists and SKUs. With new import tools, you can upload everything in one go — so campaigns launch faster and target smarter.
- Bulk made easy: Bring in customer or product data instantly.
- Smarter targeting: Create precise promotions by customer group or product type.
- Ready when you are: Perfect for seasonal pushes and contract updates.
Less admin. More action.
Workflow – Order Approval Editing
Make approvals smoother — and smarter.
Order approvers and submitters will be able to review and edit orders pending approval. No more back-and-forth or messy re-submissions.
- Edit before final approval: Fix quantities or details on the fly.
- Speed up decisions: Keep orders moving without extra emails.
- Stay accountable: Every change is tracked and transparent.
Approval shouldn’t mean delay — now it doesn’t.
LLMs.txt Support for Configured Commerce
Make your products discoverable in the AI era.
This Q4, Configured Commerce and Spire gain out-of-the-box support for llms.x files — the new standard that helps large language models (LLMs) understand your site’s products and content. Now, your storefront is ready for AI-driven discovery right from the start.
Benefits:
· AI-ready by design: Automatically generates llms.x files so LLMs can safely learn from your public product and content data.
· Better visibility: Ensure your products are easily understood by AI search, chatbots, and assistants.
· Built-in protection: Control what’s shared while keeping private data off-limits.
· Future-proof foundation: Prepares your site for the next wave of AI-powered search and recommendations.
Your storefront, understood by AI — out of the box.
Google Pay for Payment Service
Checkout made effortless.
Shoppers expect fast, secure, one-tap payments. With Google Pay coming to Configured Commerce, checkout is now as simple as click, confirm, done.
- One-tap checkout: Reduce friction on web and mobile.
- Trust built in: Backed by Google Pay security and tokenization.
- Plug-and-play setup: Go live in minutes — no custom code needed.
Because every second counts at checkout.
Understanding the Optimizely Commerce Product Roadmap
At Optimizely, we value clarity and transparency into what we're building and why. To do this, we publicly share a majority of our Commerce product roadmap. In the roadmap, we have categorized our work into two groups: Now and Next. These definitions represent current and future focus of products we will deliver.
This roadmap is dynamic, therefore, it is intended for informational purposes only. The roadmap is not binding and should not be relied upon in making any purchasing or development decisions. We reserve the right to revise this roadmap at any time without notice.
Now | |
|---|---|
| ADMIN | Promotions: Allow Imports of Customers and Products |
| SPIRE | Workflow - Order Approval Editing |
| OPAL | Opal for CFG/SPIRE: LLMS.TXT |
| SERVICE | Google Pay for Payment Service |
Next | |
|---|---|
| SEARCH | Vertex AI for Commerce GCP for Non-US regional hosting |
| SEARCH |
Vertex AI for Commerce - User Events Multi-regional BIgQuery |
| SPIRE |
Website Level Search Provider |
| SPIRE |
Improve DDoS Resistance and Site Performance for Spire Sites |
| SPIRE |
One Time Shipping Address for One-Page Checkout |
| SPIRE |
Custom Promo Codes Errors (Expired/Invalid) |
| OPAL |
Opal for CFG: Tools |
| OPAL |
Opal for CFG: Promotions Agent |
| DAM |
Optimizely DAM - Existing Customers Beta |
| PAYMENTS |
Google Pay for One-Page Checkout |
| PAYMENTS |
Apple Pay for One-Page Checkout |
| PAYMENTS |
PayPal for One-Page Checkout |
