Promotions: Import Customers & Products

Build promotions in minutes, not hours.

Stop copying and pasting customer lists and SKUs. With new import tools, you can upload everything in one go — so campaigns launch faster and target smarter.

• Bulk made easy: Bring in customer or product data instantly.
• Smarter targeting: Create precise promotions by customer group or product type.
• Ready when you are: Perfect for seasonal pushes and contract updates.

Less admin. More action.

Workflow – Order Approval Editing

Make approvals smoother — and smarter.

Order approvers and submitters will be able to review and edit orders pending approval. No more back-and-forth or messy re-submissions.

• Edit before final approval: Fix quantities or details on the fly.
• Speed up decisions: Keep orders moving without extra emails.
• Stay accountable: Every change is tracked and transparent.

Approval shouldn’t mean delay — now it doesn’t.

LLMs.txt Support for Configured Commerce

Make your products discoverable in the AI era.

This Q4, Configured Commerce and Spire gain out-of-the-box support for llms.x files — the new standard that helps large language models (LLMs) understand your site’s products and content. Now, your storefront is ready for AI-driven discovery right from the start.

Benefits:

· AI-ready by design: Automatically generates llms.x files so LLMs can safely learn from your public product and content data.

· Better visibility: Ensure your products are easily understood by AI search, chatbots, and assistants.

· Built-in protection: Control what’s shared while keeping private data off-limits.

· Future-proof foundation: Prepares your site for the next wave of AI-powered search and recommendations.

Your storefront, understood by AI — out of the box.

Google Pay for Payment Service

Checkout made effortless.

Shoppers expect fast, secure, one-tap payments. With Google Pay coming to Configured Commerce, checkout is now as simple as click, confirm, done.

• One-tap checkout: Reduce friction on web and mobile.
• Trust built in: Backed by Google Pay security and tokenization.
• Plug-and-play setup: Go live in minutes — no custom code needed.

Because every second counts at checkout.

Google AI Search (GA)

Built to transform the level of relevant search returns and respond to natural language inquires, we are partnering with Google Cloud to bring you Google AI Search for Configured Commerce. Set to be generally available by Q3, Google AI Search will be the new default search offering within Configured Commerce.

This launch includes market-leading functionality across:

• Search algorithms
• Personalization
• Complex query handling
• Enhanced filtering
• Mobile-deploylment

Learn more about Google AI Search in our webinar here.

B2B Schema in ODP (Beta)

Our Configured Commerce and Optimizely Data Platform integration will allow marketers to create B2B profiles based on bill-to and ship-to data, not just the user. By doing this, B2B profiles will list all event history for that entity while filters allow categorization based on attributes attached to the ship-to or bill-to address - creating a more holistic business profile you can target.

DAM (Migration for Existing Customers)

We are offering new DAM functionality within Optimizely Configured Commerce to help sharpen your content marketing and production process. A DAM migration path for existing clients will be available by Q3.

Featured benefits:

• Eliminate the need for 3rd party DAM integrations
• Store, edit, and manage your images, videos, and documents associated with product data
• Find relevant assets with robust categorization and tagging systems to minimize tedious work
• Easy-to-use cropping and editing functionlaities for seamless usage

AI Bulk Translations

AI-powered bulk translations are coming to PIM and Configured Commerce in Q3, enabling teams to scale global content faster with machine translation built directly into Optimizely.

Featured benefits:

• Translate large volumes of product and field content without laborious, manual entries

• Built on Google’s Translation AI for speed and reliability

• Automates multilingual readiness across catalogs with minimal lift from your team

• Ideal for scaling international sites, product launches, and regional experiences

Update Composable Commerce Modules

Compatible with both Configured and Customized Commerce platforms, composable modules are essential e-commerce functions available out-of-the-box to you at no additional costs and are pre-integrated. Using composable modules helps businesses small and large increase revenue and reduce costs maintaining their cloud solutions. 

Featured modules to release in Q1 '24:

• CSR Portal
  • CSR Portal support for Configured Commerce to resolve customer service cases with centralized customer information like order history and account details
  • Respond to emails and call, add a new promotion code, change products, cancel orders and more
  • Separate login for success reps to improve usability and reduce potential confusion
    
    

Configured Commerce Improvements

Lists Management: Auto-generate via Dynamic Rule

To enhance List Management capabilities for Configured Commerce, we are making possible to automatically generate lists based on dynamic rules.

Featured benefits and capabilities: 

• Eases the re-ordering experience for customers by providing up-to-date, relevant purchase lists
• Build lists through dynamic rules like product fields, custom properties like model number, or attributes like color or finish
• Create lists quickly using and/any/all/or logic
• One time setup with real-time updates 
  
  

Infinite Scroll

A popular Optimizely Commerce customer request, infinite scroll gives your customers the ability to endlessly scroll on a mobile site to maximize product vsibility.

Featured benefits:

• Improved mobile browsing experience when searching through catalog
• Offers an intuitive design for shoppers to ease site navigation
• Available as an optional website setting
  
  

User Language Localization in Admin Console

As you go global, we want to ensure internal adoption of your e-commerce platform is as seamless as possible. To do this, in Q1, we are launching User Language Localization in Admin Console.

Here's what's included:

• Easily customize user languages based on locality
• Conveniently toggle languages through the admin console to fit your preferred language
• Users can pick languages without interfering with the default language
• Currently, admin console only, not storefront (Expected 2024)
  
  

Mission Control Beta

Mission Control allows commerce customers to manage their own environment without assitance from Optimizely. By doing this, you save time-to-market for website updates and ease ongoing maintenance.  

Featured capabilities:

• Self-service environment management to improve time-to-market for website updates
• Ability to deploy code, execute database backups and website restarts without interacting with Optimizely technical support
• Additionally, sync user files and database from production to sandbox 

Customized Commerce Improvements

Archive 

• We are making enhancements to your ability to archive large amounts of content which can be recovered if deleted

ODP Connector Performance

• We are adding support for the ODP and Customized connector for multi-site and multi-region configurations to improve how you manage customer data across sites and regions

Web Core Vitals

Improved Web Core Vitals optimization

In the past year, we made consistent updates for improved Web Core Vitals (WCV). To keep track of all releases, you can view our Web Core Vitals release notes here.

Now, we are excited to announce even more updates to help improve WCV. In Q4, we made server-side rendering configurable for "All Requests," "Real-time inventory," "Real-time pricing," "Catalog Data," and "Cart Data."

By doing this, we ensure you can enable or disable server-side rendering on your architecture and/or integrations - helping improve overall WCV rankings.

Stay tuned for more updates around Web Core Vitals!

Admin Console Dashboard Refresh

Updated look and roadmap access

We want you to feel you can work at your desired pace using tools that compliment your style. To do this, we've made updates to our Admin Console Dashboard for an improved look and navigation. Now, you can more easily access solutions needed for e-commerce success.

Further, to help you stay as up-to-date as possible on Optimizely Configured Commerce, under "Upcoming Features," we've added access to our quarterly published roadmap via the admin dashboard!

Search Powered by Google

Built for use by marketers to reduce costs of search implementation and management, we are partnering with Google to bring you Search for Configured Commerce in public beta. 

This includes market-leading functionality across:

• Search algorithms
• Personalization
• Complex query handling
• Enhanced filtering
• Mobile-deploylment

Promotions (Private Beta)

We are enhancing our promotions engine to bring you enhanced capabilities to increase promotion accuracy and implemention. This will be available in private beta in Q3. 

Featured benefits: 

• Enhanced promotions rules and segmentation to increase purchases and conversion rates
• Scalable promotions engine to grow revenue for B2B, B2C, or DTC use cases
• Seamless promotions management with little to no manual oversight
• No technical expertise required to manage

Mobile Flutter App (Generally Available)

Our Mobile Flutter App makes it easier for you to reach 100% of your audience by deploying exceptional commerce experiences to your customers through their mobile device.

Featured benefits:

• Mobile app using Flutter code language to provide both out-of-the-box functionality and ability to customize your app based on unique business needs
• Out-of-the-box functionality includes: barcode scanning, list management, save order, quick order, submit for quote, count inventory for VMI, show/hide inventory and pricing, product availability by warehouse, and more.

Core Web Vitals (Phase 2)
 

We are continuing enhancements on Core Web Vitals to improve your customer's buying experience on your digital storefront.

Featured benefits for phase two: 

• We are increasing performance for our content, content theme, and site messages API helping you increase overall site performance

Composable Commerce Modules

Compatible with both Configured and Customized Commerce platforms, composable modules are essential e-commerce functions available out-of-the-box to you at no additional costs and are pre-integrated. Using composable modules helps businesses small and large increase revenue and reduce costs maintaining their cloud solutions. 

Featured modules to release in Q2 '24:

• Payments
  • Access to more than 200+ payment gateways for seamless regional. national, and international payments support
  • Two-factor authentication and 3DS support, a requirement  in the EU
  • Compatible with customer-provided payment provider
  • Can request additional providers through Spreedly
  • Optimizely will continue to support existing non-Spreedly gateways

Configured Commerce Improvements

Core Web Vitals

We are enhancing Core Web Vitals capabilities for Configured Commerce to improve your customer's buying experience on your digital storefront.

Featured benefits: 

• Improvement to core web vitals of the out-of-the-box storefront to drive an improvement in SEO, which will increase conversions and improve brand reputation
• Improvements will focus on loading speed, interactivity, and visual stability 

• Faster, more-user friendly website to improve user navigation and overall site experience 

Printable Barcodes

A highly requested customer feature, Printable Barcodes will allow you to print product barcodes directly from your e-commerce instance to enhance operational efficiency.

Featured benefits:

• Print barcodes for Lists and Vendor Managed Inventory - reducing errors and allowing for faster picking and packing
• Simplify stock tracking by adding barcodes in every stage of the process, from receiving to inventory management to order tracking
• One format of printable barcodes across all parts of your commerce operations reduces confusion and increases efficiency

Localization: Variant by Chosen Language

As you go global, we want to ensure external adoption of your e-commerce platform is as seamless as possible. To do this, in Q2, we are launching Localization: Variant by Chosen Language.

Here's what's included:

• Page variants are automatically selected based on the user’s chosen language, allowing global brands to create custom experiences for each market
• Improve customer understanding and trust of your brand by building content made for their native language
• Expand your reach by creating a more enjoyable shopping experience across markets
  
  

Mobile Flutter App Beta

Announced at Opticon in Q4 2023, our Mobile Flutter App makes it easier for you to reach 100% of your audience by deploying exceptional commerce experiences to your customers through their mobile device.

Here's what's included:

• Mobile app using Flutter code language to provide both out-of-the-box functionality and ability to customize your app based on unique business needs
• Mobile-first user-interface to improve navigation and drive efficiency on smaller device screens
• Out-of-the-box functionality includes barcode scanning, list management, save order, quick order, submit for quote, count inventory for VMI, show/hide inventory and pricing, product availability by warehouse, and more.
  
  

Mission Control (generally available for implementation partners)

Mission Control allows commerce customers to manage their own environment without assitance from Optimizely. By doing this, you save time-to-market for website updates and ease ongoing maintenance.  

Featured capabilities:

• Self-service environment management to improve time-to-market for website updates
• Ability to deploy code, execute database backups and website restarts without interacting with Optimizely technical support
• Additionally, sync user files and database from production to sandbox 

Composable Commerce Modules

Compatible with both Configured and Customized Commerce platforms, composable modules are essential e-commerce functions available out-of-the-box to you at no additional costs and are pre-integrated. Using composable modules helps businesses small and large increase revenue and reduce costs maintaining their cloud solutions. 

Featured modules to release in Q1 '24:

• CSR Portal
  • CSR Portal support for Configured Commerce to resolve customer service cases with centralized customer information like order history and account details
  • Respond to emails and call, add a new promotion code, change products, cancel orders and more
  • Separate login for success reps to improve usability and reduce potential confusion
    
    

Configured Commerce Improvements

Lists Management: Auto-generate via Dynamic Rule

To enhance List Management capabilities for Configured Commerce, we are making possible to automatically generate lists based on dynamic rules.

Featured benefits and capabilities: 

• Eases the re-ordering experience for customers by providing up-to-date, relevant purchase lists
• Build lists through dynamic rules like product fields, custom properties like model number, or attributes like color or finish
• Create lists quickly using and/any/all/or logic
• One time setup with real-time updates 
  
  

Infinite Scroll

A popular Optimizely Commerce customer request, infinite scroll gives your customers the ability to endlessly scroll on a mobile site to maximize product vsibility.

Featured benefits:

• Improved mobile browsing experience when searching through catalog
• Offers an intuitive design for shoppers to ease site navigation
• Available as an optional website setting
  
  

User Language Localization in Admin Console

As you go global, we want to ensure internal adoption of your e-commerce platform is as seamless as possible. To do this, in Q1, we are launching User Language Localization in Admin Console.

Here's what's included:

• Easily customize user languages based on locality
• Conveniently toggle languages through the admin console to fit your preferred language
• Users can pick languages without interfering with the default language
• Currently, admin console only, not storefront (Expected 2024)
  
  

Mission Control Beta

Mission Control allows commerce customers to manage their own environment without assitance from Optimizely. By doing this, you save time-to-market for website updates and ease ongoing maintenance.  

Featured capabilities:

• Self-service environment management to improve time-to-market for website updates
• Ability to deploy code, execute database backups and website restarts without interacting with Optimizely technical support
• Additionally, sync user files and database from production to sandbox 

Customized Commerce Improvements

Archive 

• We are making enhancements to your ability to archive large amounts of content which can be recovered if deleted

ODP Connector Performance

• We are adding support for the ODP and Customized connector for multi-site and multi-region configurations to improve how you manage customer data across sites and regions