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ROADMAP & RELEASES
Latest updates for Content Marketing Platform
From centralized planning to collaborative creation, here's everything you need to know about the 7x category-leading Optimizely Content Marketing Platform.
Deck Creation Agent
Creating beautiful slide decks can be a painstaking (and time-consuming) task.
With this agent, you'll simply provide a prompt for a presentation in Opal Chat, and the agent will create a full PowerPoint in line with your specific brand guidelines.
Content Marketer Agent
Ready to own the keywords that are most important for your business without hours of strategizing and content creating?
This agent will carry out keyword research and create multiple assets (a content cluster) to dominate search results. It's your own little workforce: a handful of specialized agents completing a workflow to get the job done.
Task Compliance Agent
Keep your instance clean with the help of an agent!
The Task Compliance Agent will check that all tasks have the right fields and to prevent duplicate assets from being saved to Library.
Work Request Agent
Leave the admin work behind and get to execution of work requests.
The Work Request Agent will automatically convert work request form data into new Campaigns or Tasks. This eliminates manual data entry, saving you time and ensuring all tasks and campaigns are accurately created and mapped within CMP.
Opal Tools for CMP
We're prioritizing some impactful tools that will give Opal's AI agents the ability to do more on your behalf within Optimizely CMP, including support for:
- Work requests
- Brand compliance
- Task fields
Opal in Optimizely DAM
Let Opal help you organize and manage assets, including:
- Suggesting metadata (both tags and fields)
- Generating alt text
- Automatically archiving expired assets
Resource Management
Marketers will have better insight into their teams' workload to plan work more efficiently.
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See who has capacity for additional work, or who is overloaded
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Track time spent on tasks
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Report on time spent and how accurate estimates were
Brand Portal
Create personalized, branded portals to securely share the latest assets with internal and external partners, complete with robust access and permissions management.
Asset Utilization
Marketers will be able to gain insight into view, download and usage data for assets within the Library to track how (and where) content is used.
Logic Improvements in Forms
Streamline intake and eliminate friction with dynamic work request forms that adapt to your exact needs, ensuring precise data capture.
Enhanced logic in the form builder enables complex conditional flows, display rules, and dependencies.
Tasks in Multiple Campaigns
Streamline campaign planning and eliminate duplication by associating a single task with all relevant campaigns.
Renditions for Specific Assets
Instead of generating renditions (assets in different sizes or file types) that apply to all assets in DAM, you'll be able to generate renditions on a single/multiple assets.
Social Posting to LinkedIn
Using the Omnichannel Editor, users will be able to create, collaborate on and preview(!) posts for LinkedIn, then schedule them to publish.
Omnichannel Publishing to SaaS CMS
CMP's omnichannel delivery will be able to integrate with Optimizely SaaS CMS!
Using predefined templates, marketers can create content in the omnichannel editor, then preview and publish to our CMS—just like they would to any other channel.
