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Content Marketer Agent
Ready to own the keywords that are most important for your business without hours of strategizing and content creating?
This agent will carry out keyword research and create multiple assets (a content cluster) to dominate search results. It's your own little workforce: a handful of specialized agents completing a workflow to get the job done.
Opal Tools for CMP
We're prioritizing some impactful tools that will give Opal's AI agents the ability to do more on your behalf within Optimizely CMP, including support for:
- Work requests: Opal will be able to create tasks and campaigns from work requests.
- Brand compliance
- Task fields
Opal in Optimizely DAM
Let Opal help you organize and manage assets, including:
- Suggesting metadata (both tags and fields)
- Generating alt text
- Automatically archiving expired assets
Resource Management
Marketers will have better insight into their teams' workload to plan work more efficiently.
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See who has capacity for additional work, or who is overloaded
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Track time spent on tasks
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Report on time spent and how accurate estimates were
Brand Portal
Create personalized, branded portals to securely share the latest assets with internal and external partners, complete with robust access and permissions management.
Logic Improvements in Forms
Streamline intake and eliminate friction with dynamic work request forms that adapt to your exact needs, ensuring precise data capture.
Enhanced logic in the form builder enables complex conditional flows, display rules, and dependencies.
Hybrid Workflows
This feature enables you to mix flexible and rigid behavior at the step level. Mark specific steps as 'fixed' to prevent edits or reassignments, and optionally lock task assets during critical reviews.
Social Posting to LinkedIn
Using the Omnichannel Editor, users will be able to create, collaborate on and preview(!) posts for LinkedIn, then schedule them to publish.
Omnichannel Publishing to SaaS CMS
CMP's omnichannel delivery will be able to integrate with Optimizely SaaS CMS!
Using predefined templates, marketers can create content in the omnichannel editor, then preview and publish to our CMS—just like they would to any other channel.
Previous updates
Asset Utilization
Marketers can gain insight into view, download and usage data for assets within the Library to track how (and where) content is used.
Tasks in Multiple Campaigns
Streamline campaign planning and eliminate duplication by associating a single task with all relevant campaigns.
Renditions for Specific Assets
Instead of generating renditions (assets in different sizes or file types) that apply to all assets in DAM, you can generate renditions on a single/multiple assets.
Focal Point Adjustment on Renditions
Easily adjust the focal point for different file types and formats of an asset. This ensures that the most important parts of your images are always perfectly framed.
Mandatory Asset Expiry
Admins can require users to set expiry dates for all assets, whether uploaded directly to the Library or pushed from tasks. This ensures your content is always current, strengthens brand governance, and simplifies compliance.
New Library Permissions
The 'Edit' role is now broken down into five more specific permissions, for greater control and flexibility across teams. Admins can now grant access for individual actions, such as:
- Archiving assets
- Deleting assets, folders, or connections
- Editing assets and managing versions
- Updating asset metadata (titles, fields, tags, expiry dates, etc.)
- Organizing and sharing assets & folders
