ROADMAP & RELEASES

Latest updates for Content Marketing Platform 

From centralized planning to collaborative creation, here's everything you need to know about the 7x category-leading Optimizely Content Marketing Platform. 

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Deck Creation Agent

Creating beautiful slide decks can be a painstaking (and time-consuming) task.​​

With this agent, you'll simply provide a prompt for a presentation in Opal Chat, and the agent will create a full PowerPoint in line with your specific brand guidelines.​

Content Marketer Agent

Ready to own the keywords that are most important for your business without hours of strategizing and content creating? ​

This agent will carry out keyword research and create multiple assets (a content cluster) to dominate search results. It's your own little workforce: a handful of specialized agents completing a workflow to get the job done.​

Task Compliance Agent

Keep your instance clean with the help of an agent!​

The Task Compliance Agent will check that all tasks have the right fields and to prevent duplicate assets from being saved to Library.​

Work Request Agent

Leave the admin work behind and get to execution of work requests.​

The Work Request Agent will automatically convert work request form data into new Campaigns or Tasks. This eliminates manual data entry, saving you time and ensuring all tasks and campaigns are accurately created and mapped within CMP.​

Opal in Optimizely DAM

Let Opal help you organize and manage assets, including:​

  • Suggesting metadata (both tags and fields)​
  • Generating alt text​
  • Improved natural language search​
  • Similar asset search (including facial recognition!)​

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AI-generated content may be incorrect.

Resource Management

Marketers will have better insight into their teams' workload to plan work more efficiently.​

  • See who has capacity for additional work, or who is overloaded​

  • Track time spent on tasks​

  • Report on time spent and how accurate estimates were​

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Brand Portal

Create personalized, branded portals to securely share the latest assets with internal and external partners, complete with robust access and permissions management​.A screenshot of a computer

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Asset Utilization

Marketers will be able to gain insight into view, download and usage data for assets within the Library to track how (and where) content is used.

Logic Improvements in Forms

Streamline intake and eliminate friction with dynamic work request forms that adapt to your exact needs, ensuring precise data capture​.

​Enhanced logic in the form builder enables complex conditional flows, display rules, and dependencies​.

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Tasks in Multiple Campaigns

Streamline campaign planning and eliminate duplication by associating a single task with all relevant campaigns​.

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Renditions for Specific Assets

Instead of generating renditions (assets in different sizes or file types) that apply to all assets in DAM, you'll be able to generate renditions on a single/multiple assets.​

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Social Posting to LinkedIn

Using the Omnichannel Editor, users will be able to create, collaborate on and preview(!) posts for LinkedIn, then schedule them to publish.

Omnichannel Publishing to SaaS CMS

CMP's omnichannel delivery will be able to integrate with Optimizely SaaS CMS!​

Using predefined templates, marketers can create content in the omnichannel editor, then preview and publish to our CMS—just like they would to any other channel.​

Publishing (Sales Enablement) - Light

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