ROADMAP & RELEASES

Latest updates for Content Marketing Platform 

From centralized planning to collaborative creation, here's everything you need to know about the 7x category-leading Optimizely Content Marketing Platform. 

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Now streaming!

Our Summer '25 Product Roadmap Series.

Get a first look at what’s coming from Optimizely, shared by our product leaders in a fresh, on-demand format. The perfect fit for your busy summer schedule!

Start with the ultimate Optimizely One Intro to the Series which even includes some Opticon teasers. Then head over to our sessions which span all the hottest topics of the summer: AI, Analytics, Testing & Personalization, Content, and Commerce.

Jump in!

And now on to our product updates!

Deck Creation Agent

Creating beautiful slide decks can be a painstaking (and time-consuming) task.​​

With this agent, you'll simply provide a prompt for a presentation in Opal Chat, and the agent will create a full PowerPoint in line with your specific brand guidelines.​

Content Marketer Agent

Ready to own the keywords that are most important for your business without hours of strategizing and content creating? ​

This agent will carry out keyword research and create multiple assets (a content cluster) to dominate search results. It's your own little workforce: a handful of specialized agents completing a workflow to get the job done.​

Task Compliance Agent

Keep your instance clean with the help of an agent!​

The Task Compliance Agent will check that all tasks have the right fields and to prevent duplicate assets from being saved to Library.​

Work Request Agent

Leave the admin work behind and get to execution of work requests.​

The Work Request Agent will automatically convert work request form data into new Campaigns or Tasks. This eliminates manual data entry, saving you time and ensuring all tasks and campaigns are accurately created and mapped within CMP.​

Workflow Configuration Agent

Dynamic workflows, tailored to your needs.​

The Workflow Configuration Agent will analyze your task briefs to dynamically adjust workflow steps.​

This ensures that the right steps are followed based on specific task requirements, providing campaign managers (and anyone building campaigns) with greater control and efficiency.​

Opal in Optimizely DAM

Let Opal help you organize and manage assets, including:​

  • Suggesting metadata (both tags and fields)​
  • Generating alt text​
  • Improved natural language search​
  • Similar asset search (including facial recognition!)​

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AI-generated content may be incorrect.

Resource Management

Marketers will have better insight into their teams' workload to plan work more efficiently.​

  • See who has capacity for additional work, or who is overloaded​

  • Track time spent on tasks​

  • Report on time spent and how accurate estimates were​

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Usage Reporting

Usage reporting will be available for admins to gain insight into who is using CMP, better understand patterns, boost usage, and to ensure compliance with company policy.​

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Activity Reporting

Activity Reporting will provide a time-stamped log of user actions across CMP, including edits, status updates, assignments, and workflow changes.​

This will give you an audit trail that enhances visibility, supports compliance, and enables teams to troubleshoot or trace decisions.​

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Asset Utilization

Marketers will be able to gain insight into view, download and usage data for assets within the Library to track how (and where) content is used.

Work Request Updates

The next evolution of Marketing Work Requests introduces enhanced logic in the form builder — allowing users to define complex conditional flows, display rules, and dependencies.​

Build dynamic, tailored request forms without workarounds or limitations, enabling teams to capture exactly what they need, when they need it.​

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Assets in Multiple Campaigns

Need to track a piece of content that's applicable to more than one campaign?​

You'll soon be to be able to keep tabs on work-in-progress assets across multiple campaigns.​

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Renditions for Specific Assets

Instead of generating renditions (assets in different sizes or file types) that apply to all assets in DAM, you'll be able to generate renditions on a single/multiple assets.​

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Social Posting to LinkedIn

Using the Omnichannel Editor, users will be able to create, collaborate on and preview(!) posts for LinkedIn, then schedule them to publish.

Omnichannel Publishing to SaaS CMS

CMP's omnichannel delivery will be able to integrate with Optimizely SaaS CMS!​

Using predefined templates, marketers can create content in the omnichannel editor, then preview and publish to our CMS—just like they would to any other channel.​

Publishing (Sales Enablement) - Light

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