Out-experiment. Outperform.
Optimizely is the world’s leading experimentation platform, empowering marketing and product teams to test, learn and deploy winning digital experiences, every time.
Experimentation is the engine that drives innovation. Experiments show us, with scientific rigor, what works and what doesn't workProf. Stefan Thomke, Harvard Business School Watch Now
Optimize your digital experiences and achieve the greatest return on investment in SaaS.
Here’s why you partner with Optimizely.
Built for the enterprise
A single platform for both experimentation and personalization, where ideas, tests and results are easily prioritized and shared across teams
Best in class usability
Consumer-grade usability that lets you start anywhere, then rapidly scale up experiments and share data across your organization
Eliminate digital guesswork forever
Apply the scientific method and patented stats to see yields jump by 5x or more across all your digital products, commerce and campaigns
Only Optimizely lets you experiment across both Product and Marketing teams.
Here’s how it works:
True digital innovation starts with your employees and teams
They’re the people most passionate about your brand, campaigns and products. Enable their every idea for a true culture of innovation. Capture, govern and manage digital innovation across the enterprise. Dramatically improve the ROI of campaigns, landing pages, checkouts and overall conversion.
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PRODUCT MANAGER
How can we lower mobile cart abandonment?
What if we try push notification reminders?
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Customer Success Manager
How do we drive larger basket size on Black Friday?
Let's show promotions for related deals and products
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VP of Marketing
How can I increase new customer sign-ups?
How about we show viewers some personalized messaging and content?
Easily test ideas on controlled segments of your traffic
Test headline ideas, images, CTA’s, colors, graphics, in-code pricing algorithms and more. Optimizely lets you control how many people see your experiments and then measures their responses by segment. And with our patented Stats Engine technology, you always get fast, trusted results. Make the switch to the scientific method today and start making business decisions with real data. No more guesswork.
Learn MoreLet the data determine your baseline, your winning ideas and the losers
Know the future impact of new offers, copy, CTA’s, performance improvements and more. Armed with the accuracy of Stats Engine, never again guess at which offers will work and which won’t. Just try them all. Accelerate campaign throughput while massively improving marketing ROI.
Learn MoreTrue digital innovation starts with your employees and teams
They’re the people most passionate about your brand, campaigns and products. Enable large scale ideation through a true culture of experimentation. Capture, govern and manage code-level experiments across the enterprise, for rapid innovation and controlled rollout of new product features.
Learn More-
PRODUCT MANAGER
How can we improve the clickthrough rate on our search results?
Let’s develop and test a new version of the algorithm that prioritizes price instead of popularity.
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BACKEND DEVELOPER
How can we increase the speed and reliability of our checkout experience?
Let’s gradually roll out the new payment system to ensure there’s no negative impact on user experience.
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VP OF PRODUCT
How can we increase customer retention and lifetime value?
Let’s iterate on our subscription plan types and price points.
Now test those new ideas in product, across devices, on just a small segment of your user base.
Start by testing new product features on a small percentage of your traffic, across every digital channel and device. Never again guess at new product features. Let user response decide which ideas win and which don’t. Instantly rollback changes that prove unpopular. Never again gamble on a product change without first knowing the data for its success or failure.
Enable rapid agility, low risk development and confident ROI, for today’s hyper-fast digital experience.
Learn MoreAccurate results let you reduce risk, fail fast, and only roll out winning ideas
Experiment deep into your stack to create exceptional customer experiences on everything from search results and promos to recommendations and payment structures. Prove the impact of new features, performance improvements, or backend changes before rolling out to everyone. Empower your product managers to control feature rollouts separately from code deployment.
Learn MoreJoin 24 of the top Fortune 100 global businesses who depend on experimentation every day to make smarter decisions
HP: an Experimentation Center of Excellence
HP knows that increasing the pace of innovation for their campaigns will be essential to ensuring peak performance for various digital business units that have started doing experimentation.
Media Company Utilizes
Optimization to Drive Key
Business Metrics
Discovery Communications uses Optimizely to improve their online visitor experience and drive revenue in two major ways – by optimizing video engagement and improving ad viewability.