Out-experiment.
Outperform.

Optimizely is the world’s leading feature flagging & experimentation platform, used by product, engineering & marketing teams to test & deploy winning digital experiences, every time.

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Reduce risk and ship faster

Improve your product quality and velocity with feature management. Drive measurable impact with product experimentation. Optimize the experience across any platform including websites, backend code, mobile and conversational apps.

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Build better products with experimentation

Roll out new features confidently. Run tests on segments of your user base and apply only the changes that work. Experimentation solutions for rapid prototyping and more complex feature tests.

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Make your marketing work harder

Target your messaging, personalize your campaigns, and ultimately drive substantial growth for your business. Powerful, easy to use solutions, to test what messages, imagery, and offers help increase conversion, retention, and lifetime value.

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Make trusted decisions with data

Optimizely built a Stats Engine with leaders in statistical research at Stanford University that provides built-in false discovery rate and helps teams get to statistical significance faster. Coming soon, Optimizely's Data Lab enables data teams to query experiment analytics results, utilize multiple statistical models, and do ad-hoc analysis using Jupiter Notebooks.

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Grow faster with less risk

Transform your business with the world’s leading experimentation platform, empowering product, engineering, and marketing teams to test, learn and deploy winning digital experiences, every time. With over 1M experiments run on our platform and best-in-class services and support, we'll help you scale innovation across your organization.

Guide to Experimentation Talk to Sales

Join 24 of the top Fortune 100 global businesses who depend on Optimizely every day to make smarter decisions

Media Company Utilizes
Optimization to Drive Key
Business Metrics

Discovery Communications uses Optimizely to improve their online visitor experience and drive revenue in two major ways – by optimizing video engagement and improving ad viewability.

6%
Lift in Viewership
Teams eliminate guesswork
with experimentation

The entire company embraces the “Move Fast and Break Things” culture pioneered by tech giants like Facebook, and they ensure a stable and successful user experience by backing every decision with data.

100%
of feature launches tested
Validates Products Faster
with Experimentation

Blue Apron creates incredible experiences. Founded in 2012, Blue Apron is a consumer lifestyle brand that symbolizes a love of home cooking, excitement and discovery, and deep, meaningful human connections.

100%
Deployment
HP: an Experimentation
Center of Excellence

HP knows that increasing the pace of innovation for their campaigns will be essential to ensuring peak performance for various digital business units that have started doing experimentation.

  • 490

    Campaign runs

  • $21m

    Incremental revenue

  • 20%

    Growth in acquisition

Driving the fast-growing
UK fashion brand forward

Its innovative way of running the company as well as its ambitious digital strategy allowed Missguided to obtain a competitive advantage over other fashion retailers in a very short time.

  • 300%

    Click-through uplift

  • 177%

    Conversion Uplift

  • 33%

    Increase in Revenue

Brooks Running Decreases Return Rate

For retailers, optimization is not just about increasing conversion rate or average order value. In fact, many retailers have realized that optimizing for more than conversion rate and AOV is essential to their business.

  • 80%

    Fewer Returns

  • 2%

    Conversion

  • 3%

    Cart Size