Building a Center of Excellence
HP self-identifies as being in the early stages of their journey towards creating a true culture of experimentation throughout their organization. At the same time, they know that increasing the pace of innovation for their campaigns will be essential to ensuring peak performance for various digital business units that have started doing experimentation, including their B2C online store, HP.com website, B2B e-commerce organization, Instant Ink organization, and Customer Support site.
HP has invested in creating a program around experimentation, building a more robust process for ideation, prioritization, development, execution, and post-campaign analysis. HP shares learnings with business stakeholders throughout the organization in their weekly program reporting meeting, and are also planning to roll out a weekly newsletter to help share updates and findings across their teams.
HP’s ultimate goal is to give every employee the chance to experiment and gather data around their ideas. The center of excellence is exploring ways to help scale HP’s testing program sustainably. As a result of their focus on experimentation, they’ve been able to run almost 500 campaigns and have driven an incremental $21 million in revenue with Optimizely.