Retail is digital first. Are you?

Why today’s retail businesses must embrace digital experimentation for the benefit of their customers

New engagement and transactional channels are making a digital-first strategy critical to the future of retail. Currently, digital retail is being dominated by the forces of emerging disruptors, digital natives, and the global digital dominators.

There is a correlation between these dominator brands being in the position they are, and their relationship with experimentation. Successful businesses like Nike and Amazon are experimenting constantly on their digital experience.

In this report we take a look at the cultural attitudes to testing in the retail sector, and the main factors helping or hindering success. Download now and discover:

  • The risk retailers currently face and how to overcome these challenges
  • How leading retailers are delivering exceptional digital experiences
  • The role personalization has to play
  • The commercial impact of experimentation

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Retail is digital first. Are you?
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