Lucky Orange
Better understand your split testing results and create more impactful future testing ideas.
Description
Lucky Orange is a powerful web optimization and analytics platform that provides real-time insights into user behavior on your website. It’s session recording, heatmaps, live visitor tracking, surveys and conversion funnels, allow you to make data-driven decisions to enhance user experiences, improve conversions, and maximize your website's performance.
Key Benefits and Values of the Lucky Orange and Optimizely Integration
- Effortless A/B Testing: The integration streamlines the A/B testing process, making it easier than ever to experiment with website changes. With Lucky Orange's session recording and heatmaps, you can identify specific areas for improvement, and then seamlessly create and deploy experiments within Optimizely.
- Precise Visitor Segmentation: Lucky Orange's robust segmentation capabilities combined with Optimizely's targeting options enable businesses to deliver personalized experiences to specific visitor segments. Whether it's tailoring content for different customer demographics or targeting users based on their behavior, this integration provides the tools to create more relevant and engaging experiences.
- Real-Time Optimization: Monitor user sessions in real-time using Lucky Orange's live view and make immediate adjustments to experiments and website content through Optimizely. This agility ensures that you can respond to user behavior as it happens, resulting in faster and more effective optimization.
- Maximized ROI: With the Lucky Orange and Optimizely integration, businesses can maximize their return on investment by optimizing their website with precision, reducing bounce rates, and increasing conversions. The result? A website that not only attracts more visitors but also converts them into loyal customers.
- Discovery: Help answer pressing questions about your website visitors through a collection of Optimization Opportunities tied to specific part of the customer journey. Each of these opportunities represents something you should be paying attention to on your website.
The Winning Combo For Better Split Testing
Integration with Optimizely
With the Optimizely integration connected, you can now review A/B experiments and versions within Lucky Orange including from Visitors, Analytics and Communicate.
Visitors
Use one of the following methods to isolate which visitor sessions you want to watch.
- At a glance
- Filter down
To learn more about the methods, please visit User Guide: Using Optimizely with Lucky Orange
Heatmaps
Click on Analytics from the left navigation to see a list of pages with available data. Open the Heatmap of your desired page.
Use the A/B Tests icon on the top navigation, located to the right of Device, to open up the Experiment and Variation dropdowns. The Heatmap will update to show data from the experiment or variation.
Conversion Funnels
Use Conversion Funnels to watch where people left your website based on the funnel path you set.
Spend less time crunching numbers and more time growing your business!