Press
Cuisinart Selects Optimizely to Accelerate Digital Transformation
To ensure a fast, successful transition to online selling, Cuisinart saw the need for a robust digital platform capable of addressing evolving business needs and customer expectations.
NEW YORK, October 18, 2021 – Today, Optimizely, leading provider of digital experience platform solutions, announced their Digital Experience Platform (DXP) offering was selected by leading kitchenware brand Cuisinart to support their digital transformation.
To ensure a fast, successful transition to online selling, Cuisinart saw the need for a robust digital platform capable of addressing evolving business needs and customer expectations. Built by digital agency Whereoware, the new Optimizely website advances Cuisinart’s long-term goals for digital transformation, customer journey optimization, and direct-to-consumer sales.
Optimizely’s DXP, with powerful commerce personalization capabilities and rich integration possibilities, enabled Cuisinart to build an award-winning ecommerce site and deliver highly personalized digital experiences. The company fully deployed a direct-to-consumer (DTC) ecommerce channel that meets modern standards and consumer expectations, while maintaining relationships with retail partners.
“We're pleased to help our Platinum Partner Whereoware and their long-time client, Cuisinart, deliver excellent customer experiences supporting Cuisinart's digital transformation journey.” said Justin Anovick, Chief Product Officer of Optimizely. “Our expertise in providing digital experiences will help Cuisinart unlock their potential and continue their long-standing history of meeting customer expectations.”
Optimizely’s DXP solution has proven to be effective in simplifying Cuisinart’s digital transformation journey, allowing the company to replatform their website in record time. “It’s heavily data-driven, with over a dozen complex integrations,” said Mary Rodger, Director of Marketing Communications at Cuisinart, “and Whereoware successfully completed the project in just six months.”
Cuisinart’s new website is designed to ensure a smooth user experience on any device, and with Optimizely’s DXP, provides marketers full control of their product data and SEO. This enabled Cuisinart to deliver seamless, sophisticated online shopping experiences that led to them winning a Gold MarCom Award in the Digital Media – Website category.
Learn more about how Optimizely’s DXP creates seamless digital journeys.
About Cuisinart
Cuisinart, universally known for introducing the food processor in America, is a leader in culinary appliances, professional quality cookware and kitchen accessories. The company’s cutting-edge reputation can be seen on numerous fronts, from industry-first products and design awards to sponsorships of culinary events and TV cooking shows. Cuisinart manufactures a full range of products under the tagline, “Savor the Good Life®.” These products include cookware, countertop cooking appliances, blenders, stand mixers and coffeemakers, as well as food processors, toasters and toaster ovens, ice cream makers, and waffle makers. For more information, please visit: www.cuisinart.com.
About Whereoware
Leading digital agency for 20+ years, Whereoware drives smart growth through digital strategy and activation. We specialize in successfully guiding brands through the ever-changing digital landscape, through customer acquisition, retention, and maximization; marketing optimization; and e-commerce solutions. Pioneering online personalization and holistic digital experiences, we design and build award-winning websites and email campaigns, and generate impactful results with data integrations, analytics, digital advertising, and SEO/PPC services. For more information, please visit: whereoware.com
About Optimizely
At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution. We help companies around the world orchestrate their entire content lifecycle, monetize every digital experience and experiment across all customer touchpoints – all through Optimizely One, the leading digital experience platform that powers every phase of the marketing lifecycle through a single, AI-accelerated workflow.
Optimizely has nearly 1500 employees across our 21 global offices and has 700+ partners. We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue and grow their brands. At Optimizely, we live each day with a simple philosophy: large enough to serve, small enough to care. Learn more at optimizely.com.
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