5 Quick Multipage Tests To Maximize Landing Page Conversions

VacationRoost, a travel company that manages multiple travel-lodging sites for visitors searching for rental properties, destinations, or deals, increased conversions across multiple pages at once instead of one at a time.

Written by:

Robin Johnson

If you have a website, it’s very likely that you use templates to design your pages instead of designing each page anew. You might use templates for landing pages, product pages, content pages, or funnel pages. Multipage testing, testing one element across all pages of one type (product pages, for example) can be a fast, easy way to maximize conversions in one fell swoop.

VacationRoost, a travel company that manages multiple travel-lodging sites for visitors searching for rental properties, destinations, or deals, used this methodology to increase conversions across multiple pages at once instead of one at a time.

vacationroost-a-b

According to Ryan Hutchings, VacationRoost’s Director of Online Marketing, visitors typically enter VacationRoost.com through a targeted landing page based on the location they searched for travel or rental property.

For Ryan, multipage testing has become a quick, simple, and a hugely powerful strategy for maximizing conversions across each of these landing pages.

“I’m able to quickly build test variations just one time, and then serve up that same experience across several pages at once,” Ryan says.

Using multipage testing, Ryan recently ran five experiments across VacationRoost’s landing pages.

  1. Security seals vs. no security seals

  2. Call-to-action button color and copy

  3. Number of calls-to-action displayed

  4. Property description length and format

  5. Search filter options

View the full story to find out which variations provided the biggest lift and learn more about Ryan’s multipage testing strategy.

blog_cta_button-download-story

Read next

  • 5 ways AI helps you get market research right

    Today’s market research depends on data-driven decision-making frameworks and AI for improved organizational performance. Here’s how AI can help you.

    Read post
  • The smart retailer’s guide to agile ecommerce

    Today’s retailers need an agile ecommerce approach informed by data-driven decision-making strategies. Here’s what you need to know about these frameworks.

    Read post
  • Welcome! Celebrating our newest Optimizely Most Valuable Professionals! 🎉

    The Optimizely MVPs (a group of 70+ technical community contributors) have been busy writing code packages, how-to guides, and blog posts to help technical users get the most out of Optimizely products.

    Read post