Creative concept of the human brain, vector illustrationI’m thrilled to announce that Optimizely has acquired Synference, a machine learning optimization company founded in Dublin. As part of the acquisition, Synference founders Fergal Reid and Conrad Lee will join Optimizely’s product and development teams full time. We think the approach they’ve taken with Synference has huge potential to deliver on the promise of machine learning-powered optimization and testing.

We’re thrilled to be working with Fergal and Conrad and look forward to solving hard optimization problems with them!

Read more at ZDNet or check out our press release.